The Canadian Way – your source for life in CanadaCanadian Tire has played an important role in the lives of Canadians for over 90 years. As part of its rich history, for many years, Canadian Tire delivered a print catalogue door-to-door with its pages reflecting a uniquely Canadian way of life. Moving onward and continuing their commitment to setting new benchmarks in the ways Canadian Tire can connect with their customers, the retailer is expanding on its digital strategy to create a community online and engage with customers more meaningfully through leveraging the social media landscape. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering.
If you’ve spent any amount of time on the Internet, you know that it can help you find almost anything and connect with almost anyone. And if you’re a parent, this might cause you some grief when you think about what your kids might be seeing – and doing – online. Parents need to keep up with trends to understand how youth use the Internet and to help them make smart choices.
For many of the homeless in Edmonton, hope can be as simple as a friendly smile and a warm meal at the Hope Mission. This is just one reason why DDB Canada’s Edmonton office has partnered with the Hope Mission on several projects, including this latest promotion – #sharehope.
The #sharehope idea is simple. When someone uploads a photo of what hope means to them at www.sharehopenow.ca, a corporate sponsor will donate one meal to the Hope Mission. It’s really that easy. 1 photo = 1 meal.
“Your wish is my command.”
No, that’s not coming from a blue Genie. It’s Stanley, the interactive player piano.
How do we learn?
Some say reading and thinking do the trick, and in certain circumstances they may be correct. But for many others, learning comes from experience, and the act of doing something that creates a concrete memory of the lesson learned.
Beer is fun. It’s in its nature.
But how can it be made more fun?