Now available to the public in beta, HBO Connect allows fans to access the premium cable network’s original programming and social online presence using the platform as an intricate hub. HBO has partnered with both Foursquare and GetGlue in the past, but this is the network’s first attempt to aggregate content and social activity into one place.
HBO Connect features include customized Twitter feeds and posting capabilities, Facebook integration, and YouTube content. This is in addition to robust Q&A sessions and real-time Twitter posts from the feeds of the actors and creative talent — as well as from fictional characters. Users may engage via Twitter as their favorite show airs – or if they prefer to watch a rerun, they can read the archived Twitter feed as it unfolded in conjunction with the original air time. With the shift in how television audiences consume their programming, we are looking forward to seeing how HBO Connect’s attempt to create a second layer of screen time develops in the coming months.