Photo booths have been a staple of experiential marketing for years, and they’ve only become more interesting with the improvements in digital photography and social sharing. The latest attempt by Adidas goes beyond this by adding a visit from David Beckham to the mix. The soccer superstar surprised fans by joining them as they were trying on the new British Olympic gear by Adidas in a photo booth setting.
Beckham wasn’t the only star of the video, however. What made this such a success was the raw emotion from the people featured in the video (wearing Adidas, of course), from excitement and surprise and more. No doubt the brand was trying to capture the passion that viewers of the Olympics will feel when they watch their country’s athletes this summer.
Watch it for yourself here.
And if you liked that, you might also like the slightly creepier version that Adidas did to launch the new soccer uniforms for Dutch soccer team AFC Ajax. You might also want to check out the “Magic Mirror” that DDB Canada did for Penningtons last year.