When something promises to give you “The Best Internet You Ever Had,” it’s enough to make you stop and pay attention.
But can something actually deliver on such a promise? Internet vets Sean Parker and Shawn Fanning (of Napster and Facebook fame) hope so. They’ve developed a peer-to-peer video chat startup called Airtime, which aims to bring a Chatroulette-style video chat to Facebook that connects you with both friends and strangers, based on your shared Page interests. If done right, this could be big — Airtime would effectively open up Facebook, often referred to as a ‘closed’ social network, to more easily connect you with people who you don’t already know.
You might remember that Airtime was loudly launched with celebrity fanfare in June with a less-than-successful press event, and their latest viral video doesn’t stray far from the same celebrity buzz-building approach. This new comedic video features Airtime’s quirky spokesperson testing out the product’s live content sharing features through conversations about wine tasting with Kurt Russell, to even one about investment advice from MC Hammer.
Is having friends in high places enough to get Airtime off the ground? It’ll be interesting to see whether Airtime even becomes adopted by Facebook users, and if there will be opportunity for brands to leverage the new connections fans of their brand are making.
Try it now at Airtime.com.