This past week, the Brown Bear and Salmon Cam has taken the world by storm. The live web stream brings the action of bears catching wild salmon in Alaska’s Brooks River in Katmai National Park directly to your computer or smartphone. Partnered with explore.org, a philanthropic multimedia project showcasing the positive works of non-profits around the world, the project features four high-definition cameras, completely powered by solar and wind power operating 17 hours per day.
And the internet has erupted with support of the project, catapulting it into online stardom over the past few days. The internet sensation began when CNN’s Lizzie O’Leary began Tweeting about the stream last week. Since then, it has captivated internet audiences around the world and #Bearcam has been dominating the trending list on Twitter for days.
Explore.org creator Charles Annenberg says, “The mission is simple. We simply want people to fall in love with the world again.” This demonstrates when an idea is simple and relates to truth, it has a high ShareValue. Advertising will not be sold to fund the project, and it is run largely in part by the Annenberg Foundation.
The One Thing is a result of the daily 10am meetings held in the DDB Canada offices, where our digital teams meet to discuss new online trends, tools and technologies.
Source: Radar DDB. Photo: Explore.org.