Looking back on the week's highlights in the online and social realm, from a creative standpoint. 10am One Thing Posts Rugbeer (written by BJ Vicks) Pepsi 'Live for Now' partners with Twitter (written by Kumiko Ide) Young Empires' White Doves (written by Laura Muirhead) Creative Inspiration KLM Royal Dutch Airlines invites people to go on a trip with a Dutch celebrity McDonald's. Our Food. Your Questions Bentley asks Weibo users: Is our SUV hot or not? Anywake app by Lufthansa Oh Chuck! I Blew My Cash Google flu prediction model used for mobile ad campaign Wash Your Bill Fashion and beauty coordination just got easier with L'Oréal Paris' iPhone app Trend Spotting and News The State Of The Web, by Mary Meeker Hologramme Empreinte, l'Atelier lingerie (Paris) Sweep the Sleaze by Oliver Reichenstein Amercia! Epic Mitt Romney App Gaffe Goes Viral Online Isaac's Live Lip-Dub Proposal Platform Updates The Guardian creates an API for n0tice, its open news platform Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles Full Zagat ratings and reviews are now accessible to anyone with a Google+ account Salesforce To Acquire Facebook Marketing Behemoth Buddy Media Bitly gets social-focused redesign and new iPhone app Facebook testing global/regional fan pages that share a single Like count The One Thing is a result of the daily 10am meetings held in the DDB Canada offices, where our digital teams meet to discuss new online trends, tools and technologies. For an archive of the 10am links, visit our Delicious account Follow Radar on Twitter @RadarDDB