Onswipe is a digital platform that allows publishers to showcase both their personal and professional online content using responsive design. Most social platforms and publishing tools such as WordPress are mobile and tablet-friendly — however, Onswipe’s responsive design capabilities takes this one step further by scaling and/or adjusting the content to best fit the viewer’s respective device in a highly stylized manner using HTML5. Originally launched for tablets, Onswipe is now available for mobile devices as well.
Similar to popular magazine-like tools such as Flipboard, Onswipe’s touch interface provides a clean and user-friendly experience with embedded content. Publishers are able to customize their content with their brand colors and logo(s), and even choose from various layout permutations based on whether their content is more heavily image or text-based. Like Pickie, Onswipe also allows for social integration through Facebook Connect – creating unique browsing experiences for its users, who can favorite, find, highlight, and share content based on their personal preferences.
From an advertising perspective, Onswipe provides scalable opportunities whether the publisher is an individual looking to highlight their personal Tumblr account or a larger publishing entity such as The New York Times. Media content and advertising will appear as they do on native websites and applications – and allows for web-based video, print creative, or URLs to be featured to targeted audience(s). By sharing content through Onswipe, publishers are managing their advertising revenue through a singular portal – but for users who prefer to access content through the publisher’s original layout, there is also the option to exit Onswipe with a single click.
The One Thing is a result of the daily 10am meetings held in the DDB Canada offices, where our digital teams meet to discuss new online trends, tools and technologies.
Source: Radar DDB. Photo: Onswipe.