On September 10th, comedian Josh Sankey set out on a mission to drive from New York to Los Angeles with no cash and no credit cards – just a trailer full of “Butcher Thick Cut Bacon” from Oscar Mayer.
It’s only a few days into his journey, and he’s already amassed a few thousand Twitter followers thanks to his incredibly active presence on the service. Not content to rely on one social media channel, the campaign is also using Instagram, YouTube, Facebook and a dedicated website to share stores of Josh’s bacon journey across America.
What we like about this campaign is that Oscar Mayer didn’t fall back on the internet-celebrity of bacon to sell their product. The barter aspect of the campaign demonstrates just what people will give up for some of the bacon with an underlying message that bacon is all you really need to get by. For all the best reasons, it reminds us the One Red Paperclip project, where a Canadian man made a series of trades from a paperclip on his desk to a house in Saskatchewan.
It’s a great way to make what could have been an otherwise standard campaign of NFL pre-game stops into a bigger, more shareable story of bacon across America. We’re excited to see how it will turn out for bacon-loving Josh Sankey and Oscar Mayer.
Check it out for yourself at BaconBarter.com