Posted May 13, 2013
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Tribal Toronto Adds A Silver Pencil To Its Trophy Case

Tribal Toronto sharpened its image Friday night winning a Silver Pencil at the 2013 One Show Interactive Awards in New York City.  Tribal Toronto and McDonald’s Canada were awarded a Silver Pencil for the “Our Food. Your Questions.” digital platform in the Integrated Branding Campaign category, as well as, a Merit in the Best Use of Social Media category.

DDB Canada’s Vancouver office and Big Sisters also received a Merit earlier last week for the TV creative, “First Time, Like Me and Wanna Baby,” in the One Show’s TV campaign category.


Posted May 3, 2013
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DDB Canada and Tribal Toronto Takes Home Clio

Last night, the Clio awards announced their winners of 2013.  Honouring global excellences in advertising, design and communications, the award competition recognized DDB Canada and Tribal Toronto as they both garnered a Clio statuette.

DDB Canada’s Vancouver office won a Bronze award in the Television/Cinema category with their campaign for the Big Sisters of BC Lower Mainland. The creative’s three PSAs, depicting short but honest conversations between a young girl and her big sister, demonstrates how simple it is for women to get involved and make a positive impact in a young girl’s life.


Posted April 18, 2013
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2013 One Show Finalists

This week, The One Club, the world’s foremost non-profit organization devoted to elevating creative work in the advertising industry announced the finalists to the 2013 One Show, One Show Interactive and One Show Design competitions.  Finalists will receive at least a Merit award and are still in the running for a coveted One Show Pencil, which will be announced at their respective shows during Creative Week in New York, May 6-10, 2013.

McDonald’s Canada “Our Food. Your Questions.” platform developed by Tribal DDB Toronto received finalist notifications in the One Show Interactive Integrated Branding Campaign and Best Use of Social Media categories.  While Big Sisters’ TV creative, “First Time, Like Me and Wanna Baby,” by DDB Canada’s Vancouver office are finalists in the One Show’s TV campaign category.


Posted April 17, 2013
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WEBBY NOMINEES: Tribal DDB Toronto Scores Six

Tribal DDB Toronto has been nominated for six Webby Awards, the leading international award competition honoring excellence on the Internet, including websites, interactive advertising and media, online film and video, mobile and apps, and social.

A front-runner in the competition, with five Webby nominations, is McDonald’s Canada’s highly successful digital platform, “Our Food. Your Questions.”   Developed by Tribal DDB Toronto, the digital platform builds a connection with consumers by answering questions from people across Canada who are curious about food served in McDonald’s restaurants.


Posted March 26, 2013
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34th Annual ACE Awards Recap

At the 34th Annual Edmonton Advertising Club (ACE) awards, DDB Canada’s team in  Edmonton pulled away with three ACE awards and 13 Awards of Distinction. With 300 entries, 47 categories, 500 attendees and special guests like Rick Mercer and George Stroumboulopoulos, it was a night of celebration, laughs and surprising moments.

A special thank you to our clients for partnering with us on our relentless pursuit for great creative.  We’re already working on next year’s entries so stay tuned for some sneak peak posts right here on the DDB Canada blog.


Posted March 7, 2013
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Golden Hat Trick for “Our Food. Your Questions.”

Earlier this week, at the inaugural Shopper Innovation Awards in Toronto, Tribal DDB Toronto and McDonald’s Canada were awarded three Gold awards for “Our Food. Your Questions.,” an integrated social brand experience across the web, television, in-store and outdoor that allows McDonald’s Canada to initiate and maintain honest conversations with Canadians who might be curious about the food served in McDonald’s restaurants.  Presented by Strategy, the Shopper Innovation Awards celebrate the programs, plans and partnerships that embody the best new thinking in Canada’s shopper marketing industry.

The “Our Food. Your Questions.” platform won three Gold awards for Original Idea, Tech Breakthrough and Targeting.


Posted February 7, 2013
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Behind the scenes of autoTRADER.ca “The Most Cars In One Place”

Check out highlights of autoTRADER Canada’s case study for its “The Most Cars in One Place” campaign, which was awarded the Grand Prix at the 2013 CASSIE Awards.


Posted February 5, 2013
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Strategy’s 2013 Creative Report Card

Strategy’s annual Creative Report Card is now available.  Each year the magazine tallies major international, national and regional advertising award shows to compile a scorecard of the brands, agencies and creative talent behind the year’s strongest advertising work.

DDB Canada was ranked third on the 2013 Top Agency list, which marks the 17th consecutive year that DDB Canada has earned a spot in the top three.


Posted February 5, 2013
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35 Million Directors shortlisted at SXSW

Congratulations to our clients at the Canadian Tourism Commission, whose 35 Million Directors project has been shortlisted as a finalist in the Community category at the 2013 SXSW Interactive Awards.

Tourism videos tend to feature sweeping helicopter shots and footage that looks like it was taken while hanging off the side of a cliff. And while those are pretty, they don’t really show what most travelers can expect to see. The 35 Million Directors project, developed by DDB Canada’s Vancouver office, invited Canadians to upload their videos of Canada to help us show the world what a visit to Canada is really like. The final video is made up entirely of footage uploaded by Canadians.


Posted February 1, 2013
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35 Million Directors – Communication Arts’ Webpick of the Week

Congratulations to our clients the Canadian Tourism Commission, this week their recent 35 Million Directors project was selected by Communication Arts as its webpick of the week.

DDB Canada’s Vancouver office was tasked to develop a tourism video to encourage travelers to consider Canada when planning their holidays.  Tourism videos tend to feature sweeping helicopter shots and footage that looks like it was taken while hanging off the side of a cliff. And while those are pretty, they don’t really show what most travelers can expect to see. The 35 Million Directors project invited Canadians to upload their videos of Canada to help us show the world what a visit to Canada is really like. The final video is made up entirely of footage uploaded by Canadians.