To many, a hot dog is merely a nitrate-filled frankfurter housed in an oblong-shaped bun. But for us at DDB Canada, its significance runs much deeper.
Back in the early days of our agency, a hardware retailer was sharing with Frank Palmer, about his frustrations with his existing agency partner. The man lamented the fact that his agency had gotten cavalier in the relationship and, at a recent grand opening, ignored a crucial detail – in this case having hot dogs available on-site for customers. Frank didn’t hesitate in his response, “Well, we do hot dogs!” Soon afterwards, we were awarded the business.
By day, executive assistant Shellee Nash is known for her diligent work supporting Frank Palmer, chairman & CEO and Lance Saunders, managing director & EVP of DDB Canada’s Vancouver office. By night, Shellee is a talented cake decorator who has created over 300 unique designs in the last couple years.
On December 26, 2012, art director Pete Ross will embark on a self described “three-wheeled motorized gong show” across India, raising funds to help provide clean water for rural Indians.
Facilitated by UK company, The Adventurists, the “Rickshaw Run” will see Pete and three friends travel 3,500 km aboard two rented rickshaws, from Jaisalmer to Kochi, in just two weeks. These particular rickshaws are described as “glorified lawnmowers” and have a top speed of 55 km/hour. Though, Pete insists that they go faster downhill!
Last month, news broke that in an attempt to restore Elias Garcia Martinez’s “Ecce Homo,” 80-year old Cecilia Gimenez simply botched the job. The deteriorating Spanish painting was in desperate need of restoration, but Gimenez’s good intentions revealed her clear lack of artistic restoration experience.
As CNet proclaimed, “Enter the Internet.”
This post originally appeared in Marketing’s issue, showcasing the “smartest, bravest and most creative ones to watch” from PR to advertising to media and beyond in the business.
The streets of Vancouver are once again adorned with art celebrating this year’s BC Lion’s Society’s City Public Art Projects. Similar to previous years’ Orcas, Bears, and Eagles, this year, limited edition Terracotta Warrior sculptures have been sponsored by companies, organizations, and individuals, to be painted by BC artists.
Celebrating the cultural diversity of BC and promoting civic pride lie at the heart of this project, as local artists create a unique design and apply it to the surface of a seven-foot custom formed fiberglass figure, the Terracotta Warrior.
This profile was originally published in the July issue of Direct Marketing.
Barb Williams, R.G.D., Creative Director of RAPP, has had one hell of a ride moving from one country to another, experiencing different cultures, meeting wonderful people and encountering many adventures.
Social media in its simplest definition is communication turned to conversation through technology. As word of mouth has always been one of the most (and in some cases, the most) persuasive tools in the path to purchase, manufacturers and retailers alike have cast a global-sized net vying for collective attention and trying to morph social media into earned media. What has been fascinating of late has been three curious trends impacting socialized purchase behavior: the evolving role of Facebook in the shopping process, the redefinition of media influence, and the way retailers are “”out-socializing”" brands in the mobile space.
Here are three things you may not know about Social Shopper Marketing:
This holiday season, Digital Strategists Chris Walts and Kumiko Ide are putting together a small photo project to document their travels. Comparing day-to-day items such as stop signs and beer bottles from their respective destinations, Chris and Kumiko will be photographing the following ten things while traveling through Ladysmith and Tokyo:
01) Stop light
02) Beer bottle
03) Cross walk
04) Road sign
07) A meal
08) Something Christmas-y
09) Public transit
10) Their feet (e.g. in the sand, at the train station, anywhere interesting – to serve as a self-portrait)
Since it’s launch a few months ago, DDB Fuel has been inspiring creativity in our offices across Canada. This program inspires DDB Canada staff to exercise their right brains by providing them with $250 to put towards something creative: classes to learn a new skill, a cool piece of technology, or an inspiring book.
When I first heard about the program, I knew exactly what I wanted to get: A GoPro Camera. Specifically, the model that attaches to the front of a surfboard. I had some surf trips coming up, and that this camera would be a great way to capture some great moments in a way that a traditional camera wouldn’t be able to.