For the first time, BCLC (British Columbia Lottery Corporation) and OLG (Ontario Lottery and Gaming Corporation) have partnered with DDB Canada Vancouver to develop a new campaign, which aims to reposition the LOTTO MAX brand in each province. Targeting a 35 to 55-year-old audience, while still appealing to LOTTO MAX’s core players, the brand inspires people to dream big.
DDB Canada has been named one of British Columbia Top Employers in 2016. Now entering its 12th year, the annual competition organized by the editors of Canada’s Top 100 Employers recognizes leading BC-based organizations providing exceptional places to work by incorporating best practices in employment engagement programs, working conditions, training and skills development programs and other human resource benefits.
Today, Andrew McCartney, national president of Tribal Worldwide Canada announced that creative director Cameron Wilson has joined the Vancouver office’s creative group, which includes talent from DDB Canada, Tribal Worldwide and Karacters Design Group. The appointment is part of a Tribal Canada growth strategy, which includes refueling the Tribal brand in Vancouver.
The Super Bowl is typically the most-watched program of the year in Canada. Last year 7.3 million Canadians tuned into the game and a similar viewership is anticipated for Super Bowl XLVIII. Like many marketers, who bring their A-Game to the Super Bowl, McDonald’s Canada is using the opportunity to remind viewers of its “Our Food. Your Questions.” platform and share new content that helps combat one of the most prevalent myths regarding McDonald’s chicken production.
“Our Chicken. Your Questions.”
Last night, Tribal Worldwide – Toronto’s Account Director Nick Pigott was one of four guest presenters at Google Toronto’s YouTube Nights, a monthly gathering where select industry professionals hangout and share cool and interesting online videos found on YouTube. This particular edition of YouTube Nights, Winter Wondertube, explored the horrors and heroes of the holiday season. For his talk, Nick shared three popular themes that are associated with the holidays and how brands have brought them to life this year: Christmas carols, Christmas sweaters and emotional storytelling.
Not all gifts generate the perfect smile. But with the Player’s Choice Mega Pack, you are guaranteed not only the perfect smile, but a prize in every pouch. Whoo Hoo.
Communication Arts, a professional journal for those involved in creativity and visual communication, has released the results of its 54th annual advertising competition. This year, DDB Canada and Tribal Worldwide, have five winning campaigns featured in the highly coveted yearbook of top creative from around the world.
Japanese vehicles are known for quality, not necessarily the driving experience. However, the Subaru Impreza is a driver’s car through and through. Subaru Canada wanted to let people know that the 2014 Impreza, available in both a four-door and five-door model, has been engineered to provide a truly fun driving experience that the competition simply cannot match.
There is nothing that drives like a Subaru Impreza four-door… except the Subaru Impreza five-door. So to demonstrate just how capable and fun these two vehicles are to drive, we pitted them against one another in the ultimate testing ground: the desert flats. Set to the song “Dueling Banjos,” the playful creative depicts two Impreza drivers pushing their vehicles to the limit, and loving it, in a friendly head-to-head competition.
One of the perks of working for DDB Canada is DDB Fuel, a program that gives each employee $250 a year to spend on something that will “fuel their creativity.” A few years ago, I used it to buy a GoPro Camera, and used it on a couple of surfing trips. Last year, I used my Fuel to take Japanese lessons. This year, I bought a Parrot AR.Drone 2.0 Quadricopter
While it’s possible to fly the Parrot AR almost right out of the box (after the battery has been charged), mastering it is another story. It’s controlled via an iOS App that streams video directly to your phone, giving you a bird’s eye view of the world: