Okay, we know you’re probably over That Gotye Song. We are, too.
But what they’ve just done is a pitch-perfect example of how to cultivate a relationship with your online community and make them feel like they’re part of a two-way dialog. Brands, bands, publishers… take note.
Looking back on the week’s highlights in the online and social realm, from a creative standpoint.
Creative Inspiration
The Selby is in your place, and so is Urban Outfitters. It’s a perfect partnership.
Photographer Todd Selby’s detailed and easily recognizable photographic style fits the Urban Outfitters aesthetic to a tee, so it’s no surprise that the two joined forces in the creation of UO’s 2012 catalog. Known for shooting the interiors of some of the quirkiest homes in New York, Selby has taken his work to the hip, youth-driven UO brand.
“Your wish is my command.”
No, that’s not coming from a blue Genie. It’s Stanley, the interactive player piano.
How far would you go for a freebie?
Will your answer be affected by how many people are looking on? Does it depend on the retail value of the item? Will it satisfy an immediate need? Or are you one of those contesters who will stop at nothing to pay nothing? All that, and a box of crackers?
How do we learn?
Some say reading and thinking do the trick, and in certain circumstances they may be correct. But for many others, learning comes from experience, and the act of doing something that creates a concrete memory of the lesson learned.
Hell hath no fury like an internet comic illustrator scorned.
The quest for an audience is a prime concern for many brands. But acquiring an audience that is active, participatory, and passionate is a brand’s holy grail, and there are few brands with as much equity online as that of Matt Inman’s web comic The Oatmeal. You’ve probably seen his work, even if you’re not familiar with the name.
