Young Empires, a dance-rock band from Toronto, has released “White Doves,” an interactive music video utilizing Facebook Connect.
Co-directed by Tribal DDB Toronto’s Derek Blais, the experience is designed to incorporate your Facebook data into the narrative of the music video, all from asking one simple question: “Who is your closest friend?” The music video then pulls in mutually tagged photos of you and that friend through the Facebook API, integrating your relationship right into what you’re watching.
Earlier this month, Pepsi introduced Live For Now – a global campaign that looks to celebrate entertainment and pop culture through celebrity partnerships and digital elements such as Pepsi Pulse, an online dashboard that curates trending pop culture news through social platforms.
The newest branch of the Live For Now initiative includes a year-long partnership with Twitter. Twitter’s user interface will remain unaffected, and it will serve largely as a community host to the Pepsi brand as it communicates with its fans, hosts giveaways, and provides exclusive content. This partnership may also include Featured Tweets and a higher ranking as a Recommended Follow. According to Twitter’s President of Global Revenue, it is the largest marketing initiative Twitter has participated in to date (source).
Beer is fun. It’s in its nature.
But how can it be made more fun?
Looking back on the week’s highlights in the online and social realm, from a creative standpoint.
Pepsi MAX & Kyrie Irving Present: “Uncle Drew”
Because we appreciate the value of strong online video content targeting a relevant key market, our One Thing pick today is the new Pepsi MAX video written, directed by, and starring basketball talent Kyrie Irving.
The 2011-2012 NBA Rookie of the Year is virtually unrecognizable as Uncle Drew – a fictional character who starts off on the sidelines at a pick-up game in Bloomfield, NJ to cheer on his “nephew” Kevin. The video was shot under the premise of a documentary, and when Kevin pretends to injure himself, he encourages Uncle Drew to join the game on his behalf.
AutoTRADER.ca has the largest selection of vehicles for sale in Canada and if you’re in the market for a new or used car, the only hard part about using the site is deciding which one to buy. That’s where The autoLYZER comes in. This Facebook App, developed by DDB Canada, uses Facebook Open Graph to scan (or ‘autoLYZE’) a user’s Facebook profile, utilizing more than 100 different metrics, to determine the ideal car available for sale on the site in the user’s area.
As users become more open about the type of information they are sharing online and the benefits of sharing this, we expect to see even more advanced recommendation engines. These will draw from both a user’s own interests and those of their friends to suggest products or services that are uniquely suited to them.
Canadians love their mobile devices: 1 in 10 claim they cannot live without them, and Young Canadians are especially attached: 3/4 sleep with their phones within arm’s reach, and nearly 1/4 snuggle up with their devices in bed. It’s no surprise that many have opted to replace their traditional alarm clocks with their mobile devices. Given the strong attachment users have with their devices, brands are finding new ways to leverage this emotional connection.
Instead of being woken up by a jarring alarm, UNIQLO’s Wake Up app wakes up users with alarm tones that mimic the weather, date, and time. The alarm is in the form of a song co-written by Grammy nominee Cornelius (Keigo Oyamada) and musician Yogo Kanno. The app allows users to share a record of their awakening via social media, where users can share the time, weather, and temperature at the moment they stopped the alarm.
Earlier this week, American Express updated its iPhone app with the My Offers feature.
Still in the pilot phase, My Offers provides local, targeted merchant offers to cardholders in New York and Los Angeles. The service is updated in real time, and recommendations are catered to each cardholder based on their spend graph (which pulls in details such as their transaction history and location). Several nationwide offers are also available through partners that include Baskin-Robbins and Dunkin’ Donuts. To access and track nearby deals, cardholders may reference their My Offers dashboard – and to redeem, simply use their credit card. According to American Express, the resulting savings are delivered as a statement credit.
Are you a traveller who doesn’t like to look like a tourist?
You’re in luck, if you visit Gothenburg, Sweden. Rather than taking an expensive guided tour, you can download a free app provided by the public transit service, Västtrafik, and let it provide you with directions, trip commentary, and a visual look at the most interesting sites in the city. You can also navigate using smartphone GPS features, and get great advice about which stops are home to the most interesting places to visit on foot.
Congratulations to our clients at the Canadian Tourism Commission! Today, Keepexploring.ca is Communications Arts webpick of the day.
Developed by DDB Canada/Tribal DDB Vancouver, the site was the answer to a challenge: “”Show the world what a real trip through Canada might feel like.”" Our team began with an untraditional approach – we stripped down how the site assets would be acquired in order to truly capture real travel moments. Actual groups of friends were sent across the country on trips that were photographed, mapped and documented. This resulted in a massive bank of candid moments, all tracked to their location. Users see all of this content on the site’s homepage, which boasts an infinite scroll. Click on an image, and dive into a specific trip’s photos, map or notes. Once inside a trip, users can easily link out to other Canadian sites to help organize and book a trip like the one they just sampled on Keepexploring.ca.