Over the last year we’ve seen a ton of amazing advertising in our 10am sessions. We try to send out the best and most interesting of these as our One Things, but inevitably some are better than the others. With that in mind we thought it would be interesting to look back at the five best from 2011. Here are our picks:
This holiday season, Digital Strategists Chris Walts and Kumiko Ide are putting together a small photo project to document their travels. Comparing day-to-day items such as stop signs and beer bottles from their respective destinations, Chris and Kumiko will be photographing the following ten things while traveling through Ladysmith and Tokyo:
01) Stop light
02) Beer bottle
03) Cross walk
04) Road sign
07) A meal
08) Something Christmas-y
09) Public transit
10) Their feet (e.g. in the sand, at the train station, anywhere interesting – to serve as a self-portrait)
As a follow-up to yesterday’s list of digital holiday programs, we’ve curated some more of our favourite ‘Santadvertising’ initiatives for your viewing pleasure.
Fantastic Santastic Interactive Christmas Shopfront Contraption utilizes live streaming technology to broadcast an interactive in-office installation filled with seasonal decor. Through a series of sensors and some ingenious toy hacking, visitors to this IdeaWorks site can make Santa groove, a reindeer prance, or the North Pole Express train trundle _ all from a click of a mouse and in real time.
With the holiday season upon us, many of our recent 10am One Thing posts have focused on Christmas initiatives within the social and digital realm. We’ve pulled together more of our favorites for your enjoyment:
Brought to you by the merry folks at Tribal DDB in San Francisco, this web app can be accessed through the iPhone to answer all those tough questions that children ask about Santa. See the app in action for some good laughs.
Arcade Fire has created another interactive music video, this time for their single “Sprawl II”. Not content to rehash ideas from their last video The Wilderness Downtown, Arcade Fire has taken music video interactivity to a new level by allowing people to control the video by moving their body. When a viewer enables his or her webcam to watch the video, they will be able to directly affect characters through their actions (people who don’t have a webcam can use their mouse to have a similar experience).
To achieve the look and feel of the video, director Vincent Morisset’s team utilized two cameras, one regular and one that gives a stroboscopic (jerky) effect when capturing motion. The resulting video was then adapted into code that would react to webcam-based motion.
Looking back on the week’s highlights in the online and social realm, from a creative standpoint.
Canadian Tire’s Christmas spirit tree
The single lane super highway
KLM’s movie app
Christmas carol torture
Recruiting with a mobile enabled pizza
Old Spice’s devastating explosions
The Swedish Posts’ live Christmas card installation
Multi-device light strings
Heineken’s social Christmas tree
Christmas cheer is upon us, and thanks to the Canadian Tire Christmas Spirit Tree, a live interaction in Toronto’s Union Station, Canadians can now monitor that level of cheer in the air in real time. This tree, the first of its kind, was developed by Tribal DDB Toronto for Canadian Tire to promote the store’s offering of Christmas decorations and gifts. It boasts more than 3,000 individual LED lights that light up in a multitude of colours and intensity depending on the volume of social media mentions about Christmas in the country. The crescendo of Christmas Spirit is steadily growing and it will reach a fever pitch on December 25th.
If you’re not in Toronto or can’t make it to Union Station, you can track the tree via a LiveStream available at christmasspirittree.ca. Any mention of Christmas related keywords on your favourite social network will show up! You can also send a text message to 70734 to see the tree light up in realtime (hint: try texting the word ‘snowflake’ to see what the tree will do!) and see the “making of” video.
Since it’s launch a few months ago, DDB Fuel has been inspiring creativity in our offices across Canada. This program inspires DDB Canada staff to exercise their right brains by providing them with $250 to put towards something creative: classes to learn a new skill, a cool piece of technology, or an inspiring book.
When I first heard about the program, I knew exactly what I wanted to get: A GoPro Camera. Specifically, the model that attaches to the front of a surfboard. I had some surf trips coming up, and that this camera would be a great way to capture some great moments in a way that a traditional camera wouldn’t be able to.
Everybody does it: Gawking at passengers waiting to board a flight, wondering who their potential seatmate will be. You’ve surely found yourself wrestling your carry-ons into place, noticed someone attractive/interesting/sophisticated/sociable doing the same next to you, and then been disappointed that they wound up sitting across the aisle.
Dutch airline KLM appears to be set to announce social seating: Profile-based seat placement that pairs users with passengers who are considered a great match. It could prove useful for networking, matchmaking, or simply prompt more interesting in-flight conversations. It may also encourage encounters that ooze with inescapable blind-date awkwardness.
Inspired by illustrator Jenny Nystr_m’s celebrated Christmas cards from the late 1800s, Swedish Post has introduced Christmas Cards on Wheels.
Christmas Cards on Wheels is a website that allows users to create custom holiday cards. A barn in SmÎland was transformed into a film set to recreate Nystr_m’s iconic holiday motifs, and participants may now snap photos using a live camera as it moves along an on-set track within this barn. These images are turned into real Christmas cards to be mailed to family and friends using Swedish Post.