Vancouver is making it easy for residents to send postcards to their friends and family with their new website:
“www.invitetheworld.com”>Invite The World. The site allows users to choose from beautiful Vancouver imagery (or upload their own photographs) and add a personal message before it mails the physical postcard off to the recipient.
A community engagement program will support the initiative in November and December, and will send ‘Invite The World’ ambassadors to local Vancouver ‘hot spots’ in an effort to promote the micro-site and encourage public participation. The street teams will be armed with iPads allowing for instant access to the site, and will engage and inspire the citizens of Vancouver to share their favourite experiences along with a photo through the website on location.
With the ‘digital wallet,’ customers can leave their cash and cards at home. But it’s not just shoppers who will benefit: mobile payments open up a wealth of opportunities for marketers as well
Why the heck am I still carrying around this monstrosity?” asks Rob, a software engineer at Google during a two-minute YouTube video that explains the benefits of the search engine’s digital wallet, which recently launched in the U.S. He’s holding a brown leather billfold that’s stuffed to the brim with receipts, cards and cash evoking George Costanza’s exploding wallet from a 1998 episode of Seinfeld.
Sometimes, motivating yourself to get off the couch and out the door for a run is a difficult proposition. We know the benefits of exercise, but more often than not a lot of us choose to spend our time watching other people run, jump, throw, and dance with the stars. Nike+ made running more immersive by motivating runners to track their runs, highlight personal bests, and share their results with their friends. That suits the runners just fine. What there’s something more that should motivate everyone to get running: Survival!
Zombies Run is an immersive mobile app that gamifies the act of running, delivering orders by voice and giving hints when zombies are approaching and helping the player find medicine, batteries and ammo, then delivering them to other virtual team members while running madly through the streets. All the while, the player will collect documents, piecing together the mysteries of the undead and freeing everyone from the zombie menace for good.
Using Bunchball’s Nitro gamification platform, the NHL’s LA Kings are one of the first professional sports teams to incorporate full gaming elements not just across their social channels — but into their website, as well.
Through the LA Kings’ United Kings Family initiative, fans will receive incentives such as signed merchandise, access to exclusive video content, private arena tours and online badges/points by partaking in online activities – many of which they already do (e.g. watching videos, posting comments and sharing content). The back-end analytics and digital fan leader board provided by Nitro allow for customized user experiences and rewards based around not just fans, but employees and partners as well.
The following Q&A article was originally published in Communication Arts “Insights” on October 25, 2011.
If you have a degree in what field is it?
I have a diploma in graphic design from Dawson College in Montreal.
Props to Kumiko Ide, Digital Strategist at Tribal DDB Canada, in being named a finalist in the 2011 Notable Awards as an outstanding young professional in social media.
Kumiko Ide manages the execution of social online campaigns, provides strategic thinking in a multi-platform capacity and identifies new trends, tools, and technologies for clients such as Benefit Cosmetics, the Canadian Tourism Commission, Tourism Kelowna and the Vancouver Convention Centre. In the past, she has also provided media training and online strategy work for Microsoft, HP, Disney, and LG Electronics.
Here our look back at the week in social media: Creative, Trends, and Platform Updates. Enjoy.
Getting viewers to engage with banner ads can be tricky, even with excellent creative. To get around the issue of convincing people to click on their ad unit, McCann Lowe in Belgium built a file transfer service directly into their banners ads for Opel Movano vans.
Opel Movano’s vans are built to transport heavy goods, so offering to transport people’s files (up to 2gb) seems like a natural online extension of their brand. Users using Movano banner ads to transfer files, and the file recipients, also receive additional information about Movano’s range of vans through a notification email, making the additional messaging stickier.
Take This Lollipop is a vivid and disturbing interactive website which uses Facebook Connect and Google Maps to pull user data such as photos, relationship details and location.
The story follows a man in an undisclosed location, as he slowly browses through the user’s personal Facebook account – caressing the screen when their photos appear, and scrolling through their real friends’ status updates. He then proceeds to look up the user’s city of residence – and hops into a car, presumably to take the online stalking offline. The attention to detail and numerous touch points which incorporate the user’s personal data can be seen as jarring.