Paris fashion house Lanvin is celebrating its new 2011-12 Fall/Winter collection with an ad campaign that cleverly weaves between traditional print and online video content.
The fun-filled video component (resulting in content for popular platforms – including YouTube and Facebook) features notable models such as Raquel Zimmerman and Karen Elson dancing. Stills from their choreographed routine were then pulled to create print ads in fashion-centric publications such as Vogue for the highly popular September issue.
MTV has made an active effort to incorporate elements of social media with its television programming, and Sunday night’s Video Music Awards (VMAs) is a strong indication of how this work is paying off.
With over 12.4 million people tuned in, this was the second largest TV audience in MTV’s entire 30-year history. It was the VMAs’ largest audience ever.
Have your ever wanted to enter the pantheon of classic candy characters?
Maynards Canada is giving you a chance at gummy glory with a new Facebook promotion that’ll let you join the likes of Mike & Ike, Oh Henry, and Mr. Goodbar in the candy wrapper hall of fame.
To promote its fifth season, Primeval (a British science fiction show) has turned to YouTube with a partial page takeover. The takeover is contained in a customized header, and features specially rendered CGI assets to create an interactive experience. Tying in with the TV show’s storyline, fans are able to shoot virtual dinosaurs with a points-driven gaming opportunity. The game tracks participants’ scores based on time and skill — and even allows access to cheat codes. To obtain these codes, fans must share the YouTube link through social channels such as Facebook and Twitter.
Happy dinosaur hunting.
Coca-Cola’s new Facebook app borrows from the childhood tradition of mixing Coke drinks from the soda fountain. With this app, fans can now create and mix their own virtual drinks — and should they choose, visit any of 1,500 customized vending machines across the United States where their custom drink will be served.
The digital app features 125 Coke beverages (including Coca-Cola, Sprite and Powerade). Not only does it create a simple and nostalgic childhood tie-in for the consumer, it also creates strong brand engagement both online and off.
Stipple is an online image-based commerce platform. With its new Pipeline offering, users are now able to label images around metadata, commerce, content — and even individuals (similar to Facebook’s tagging feature). This ensures that the user initiated images are searchable – and perhaps most importantly, tied directly to a potential point of purchase. Mouse-over product information in photos is hardly a new phenomenon, but Stipple’s Pipeline provides both the site manager and the brand/retailer to control prices and data on a much more sophisticated level. With this new technology, online images across multiple social channels can now be turned into targeted storefronts.
Pipeline is run through an image fingerprinting software that pulls details [of the items] to match products with where fans may purchase them online. In many ways, it is similar to music identification software Shazam, as Stipple matches products based on key factors – in this case, visual instead of audio (as well as tags, labels, etc.).
When it comes to solving a missing person case, there are a few things you should always remember: Trust your gut. Ask the right questions. Use the right tactics. Follow these steps and you just might solve the case.
Global TV’s Rookie Blue recently launched “The Interrogation Room.” The full-video choose-your-own-adventure game allows players to engage in a “first-hand” experience as a rookie trying to solve the case of a missing woman named Natalie. After being briefed, players are presented with potential in-game outcomes and asked how they’d like to proceed. Each of these successive actions can bring a player a step closer to cracking the case.
Not content with having its own boutiques, Google has launched a new shopping catalogue app for the iPad. Featuring retail catalogues from a wide variety of brands (such as Urban Outfitters, Sephora, Eddie Bauer, and Williams-Sonoma), users of the app can now interact with the photographic content of a brand’s catalogue. Google has also built in a storefront functionality that allows people to purchase products directly from the retailer, geo-locate the closest store, or favourite items from later.
The app interface is clean, simple to navigate, and easily allows access to additional photo or video content. Users can even create collages of their favourite products, sort them by theme, color, or retailer, and then share them with their friends. Google has even brought its search prowess to the table, allowing users to search for a product (ie. a red jacket) across all available catalogues.
If someone Likes your goods and nothing happens, did they make a noise?
More often than not, the answer is “No.”
What’s your winter personality?
That’s the question we’re helping Australians answer with some recent work we’ve done for the Canadian Tourism Commission.