My Best Fit’s mall kiosks feature a technology created to help shoppers identify clothing in sizes that best fit their body.
To participate, users are required to stand in the kiosks for a 20-second full-body scan, clothed. Understandably, My Best Fit kiosks have been compared to the TSA’s full-body scanners in the United States. Both use similar low-power radio waves that record over 200,000 points of measurement with a wand-like device — in this case, calculating specific body measurements and synchronizing the findings with pieces of clothing from nearby retail outlets such as Old Navy, Gap, Levi’s, Eddie Bauer and DKNY Jeans. Users can create customized shopping guides based on these items (and even narrowing down their selections by factors such as style, brand, item and price).
KLM Royal Dutch Airlines has taken to Facebook to celebrate its customers and heritage — both online and off. Taking inspiration from the Delft blue tiles used for decorative purposes throughout Dutch architecture and design, KLM fans and brand advocates can now upload their photo and an inspirational quote to a virtual collage of blue and white tiles. Not only does the collage and individual post get shared with each individual’s personal network on Facebook, these tiles stand the chance of being featured on a physical KLM plane down the line, as well.
Tile yourself with KLM
Last night, DDB Public Relations won three awards and was honoured by the Canadian Public Relations Society (CPRS) at the annual Achieving Communications Excellence (ACE) Awards Gala, which recognizes creativity and excellence in public relations.
DDB Public Relations was honoured with the following:
To coincide with Oral Health Month, the Canadian Dental Association recently unveiled a new campaign to stress the importance of dental exams. Developed by DDB Canada’s Vancouver office, the campaign includes print, out of home, radio and TV executions, which are currently running across Canada and later again this fall. Each clever execution points out how easy it is to miss things when you don’t know what you’re looking for. Many people don’t go to the dentist because they believe that if their teeth look and feel OK, there’s no need. The reality is that dental exams detect many serious health issues that the rest of us are unable to perceive.
As a sponsor for the UEFA Champions League, Heineken has launched a mobile and social gaming initiative that ties to the offline sporting event in real time.
A recent Deloitte survey found that over 70% of consumers multitask as they watch television (e.g. browsing the web and/or following related conversations on social channels such as Twitter). This shifting form of media consumption is especially evident through large-scale events such as the Academy Awards or the Olympic Games — where fans are following peer-to-peer insights just as intently as traditional broadcast media.
The New York Times’ Research and Development Lab (led by Jer Thorp) has teamed with UCLA professor Mark Hansen to create Project Cascade — a new experiment in data visualization that pulls information around engagement across multiple social platforms such as Twitter. This information is then used to dissect, analyze and study how content is shared both by individuals and news publications — and potentially, how companies such as the New York Times can improve and develop their content-sharing strategies.
Learn more at nytlabs.com.
PlaceIQ launched last week with financial backing from IA Ventures, Howard Lindzon’s Social Leverage and hedge fund manager Jim Pallota (source: TechCrunch). The advertising startup pulls hyper-localized data from mobile-based social networking tools such as Facebook Places, Foursquare and Twitter to plot and track activity on to its intricate mapping tiles. This allows advertisers to reach a targeted audience based around time of day, potential activities, and geography down to the block; it also allows advertisers to reach an audience at a specific event or venue.
Unlike many other social networking tools and resources, PlaceIQ does not pull specific details around the mobile user’s personal data outside of location. Instead, it relies solely on their GPS coordinates — and in turn creates educated guesses/assumptions based on the time of day, conversion data and other activities taking place in the given area (e.g. events, retail sales volume, etc.).
Pepsi isn’t the only company turning to the social space to execute giveaway opportunities (see here for a refresher).
Carlsberg’s soft drink offering Festis has launched a digital campaign that encourages fans to turn on their webcam in an effort to “unbore grandpa”. On the other end of the webcam is a hired actor – or bored grandpa, as it may seem. Users are required to celebrate the spirit of Festis’ fun-loving brand and fans who are able to entice a chuckle out of the actor will win a bottle of Festis.
While location-based check-in tools such as Foursquare, Gowalla and Facebook Places focus on allowing users to share their physical whereabouts, there has also been a shift to include users’ activities and consumption of specific entertainment (e.g. movies, concerts, TV shows, books) in the past year. GetGlue is a check-in service that focuses solely on activities of this nature.
Pepsi has taken the concept of check-ins, and merged it with audio-fingerprinting and sound recognition technology similar to what we have seen from apps such as Shazam.
Three years ago, DDB Canada’s Edmonton office worked with a small not-for-profit guide dog organization called Dogs With Wings (DWW), helping the organization rebrand itself to reflect their future goals and expanding scope of services. And in exchange for our donated services, they honoured us with the sponsorship of a puppy that would become a working service dog.
Freedom was the name given to this majestic dog, who yesterday graduated from his exhaustive training program. Freedom has been put through his paces, at a cost of over $40,000 and he was one of 12 dogs that graduated from the program this year.