Word of mouth is no longer limited to giving your friend a short review of a movie over coffee. Today, we are constantly plugged in and share many of our thoughts online. We are tweeting, blogging, sharing, liking, and posting about everything that interests us.
In 2009, to better utilize the high traffic of opinions on social media, Google launched a social search function that pulls mentions of your search query from social networks in realtime. Social Search provided a more diverse snapshot of your query, yesterday Google launched their next step in social recommendations to their search engine: the +1 Button.
Since working with BC Place on the rebrand of the stadium, Karacters Design Group was asked to help tell the story about the renovation going on inside BC Place. We’re pretty certain many Vancouverites have stared up and wondered; how do they get those giant masts up there, how does it work, how did the design come about, and what’s it going to be like in there?
Well, with the help of Cabbie Richards (interviewer extraordinaire), we take you behind the scenes at BC Place to see how it all happens.
Earlier this week, we found out that the DDB Canada website, developed by the team at Tribal DDB Vancouver, has been named a finalist at the 2011 FITC (Flash in the Can) Awards in the Flash Self Promotion category. FITC is an international awards show that honours the best work in Flash and other new media platforms
We encourage you to visit: http://www.fitc.ca/awards/pc to view all the finalists, and cast your vote for the “Peoples Choice Award” by selecting the ONE site that you think is the best. Voting is open until midnight April 22nd and the winner will be announced at the 10th Annual FITC Award Show Party on May 3rd in Toronto.
In an effort to reach the Australian market for potential travelers, DDB Canada worked with the Canadian Tourism Commission (CTC) to turn to Facebook for the Up North vs. Down Under Challenge — a tongue-in-cheek campaign that encourages fans to speak up on matters such as Maple Syrup vs. Vegemite and Hockey vs. Aussie Rules.
The contest is embedded within a custom Facebook tab, and provides fans with the opportunity to share and vote on popular events, products and objects that are frequently used to represent Canada and Australia. It takes a fond look at the friendly ties between the two countries — and reminds visitors from Australia that when they come to Canada, they’ll be greeted with the northern take on what they’ve come to love about their own country.
In less than a week, Carlsberg will be asking the residents of Sweden to ‘unbottle’ themselves in a series of challenges driven through the iPhone and Android. The campaign tackles the notion that Sweden is a reserved nation — a notion which the brewing company hopes to dispel by creating a fun, word-of-mouth effort that will have people taking part in 500 cheeky offline exploits such as “skip down the street” or “pretend to be a tour guide on the bus”. Participants are required to submit photo and video content to prove when they have completed a challenge, and this user-generated content will be pulled into a campaign-specific website which will both curate and share each participant’s stories.
To serve as incentive in this campaign, participants stand a chance to win a trip to Hong Kong (along with other items such as iPads).
Later this week, the Vancouver International Auto Show is getting infused with 350 pounds of sexy as three-time world sumo champion Byamba, and star of Subaru Canada’s Sexy Comes Standard advertising campaign, offers attendees a chance to participate in a sexy photo shoot with him.
Subaru Canada and DDB PR are teaming up to bring the world sumo champion to the west coast after his successful appearance at the Toronto International AutoShow in February, where he was greeted by droves of fans who patiently lined up to get their photo taken with him.
Earlier this year, we explored various group messaging tools that were launched and promoted at SXSW (see here for a refresher).
GroupMe is one such mobile-based tool that allows users to establish unique conference calling numbers through text message. Its new GroupMe Featured Groups offering now enables brands to join in the group messaging platform, as well. According to Mashable, the Featured tab will now let brands and organizations such as MTV, Bon Jovi and the Coachella Music Festival send messages, receive questions and post incentive-based deals and promotions.
Following this week’s trend of real-time tools that perpetuate serendipitous and unexpected encounters, Agora is a new app that allows Foursquare users to utilize their check-ins to identify nearby individuals with similar interests. Launched out of New York at Foursquare’s recent Hackathon, Agora currently has 1,500 users.
According to an article on PSFK today, the app assesses the user’s previous check-ins and the open Twitter API to make educated assumptions on what sort of likes and interests they may have. It then turns to the user’s Twitter account to provide a compatibility score and set up introductions — which means that potential matches do not have to be using Agora to receive introductions.
Color is a new mobile-based photo and video app that has launched out of the United States. Available through both Android and iOS, it is a content-sharing tool that relies not on fans or followers — but purely on geography. The user’s photos, videos and conversations appear in a stream alongside posts from other users who are nearby. Similar to The Situationist app, Color creates the opportunity for serendipitous and unexpected encounters in real time.
This tool will be especially valuable at live events or at large gatherings, as it will enable both users and voyeurs to stitch together an authentic view of the bigger picture — told through the lens of more than one person.
Food and crime are generally unrelated, but for the 15th Annual Chief of Police Dinner, we brought them together to encourage people to attend the gala, which raises funds for Toronto Crime Stoppers. With the help of our food stylist and photographer, we were able to achieve a nice balance between beauty and grit.