Following the successful online effort surrounding its Happiness Machine in London last year, Coca-Cola has launched Where Will Happiness Strike Next? — an international campaign that borrows from the earlier idea by setting up trucks to dispense not only free bottles of Coca-Cola, but also popular lifestyle based items such as surfboards and beach balls in cities such as Rio De Janeiro.
To further share the stories and novelty of the offline interaction generated by these trucks and vending machines, Coca-Cola introduced a customized Facebook tab that features 25 films of Happiness Machines from around the world — including one from Japan which was uploaded just earlier this month. This interactive offering allows users to view the content and vote on where they want “happiness to strike next”.
The popular Archie comic book series has seen a recent resurgence within the digital and social space. Graphic.ly – a content delivery system and community platform focused on the publishing industry – has partnered with our favorite redhead. Come April, fans will be able to access interactive e-books on the same day that the new physical books are released (source).
Meanwhile on YouTube — a group of Vancouver artists, actors and film-makers have teamed to produce a faux trailer for a fictional movie featuring Archie and the gang. It is a dark take on the comic book series, and attempts to provide commentary around the current film industry habit of producing gritty remakes for popular existing franchises (notably, Christopher Nolan’s Batman series). The trailer for Riverdale was produced in conjunction with ten other videos, using a budget of $3,500 over the course of one weekend. Over 100 of the volunteers were sourced using Craigslist.
To promote its new mobile check-in service, Gol Airlines launched an interactive online ad that allowed users to leverage their mobile devices when browsing the website — with their cell phones serving as a remote control while a virtual plane navigated through content.
This visual and message-driven stunt ran for five days. According to Creativity Online, it generated new 2,500 daily calls and/or bookings for the Brazilian travel company.
At the Goethe-Institut in Barcelona, visitors are able to explore a highly visual and interactive 360Á mapping tool. This project was created by Sebastian Neitsch, and consists of an audio reactive installation that utilizes VVVV with FFT to pull noise from a microphone hanging in the middle of the entrance hall. Each sound is assessed on volume and tone to project randomized graphics directly on to the walls.
Learn more here.
For the launch of their spring/summer mens collection Puma teamed up with Everyone Associates, an environments and retail design agency, to create a unique clothing display within London’s Selfridges shop.
Following the collection’s inspiration of travel and urban living, the space uses a “sloping topography of triangular rods” that are finished in black, white, or reflective silver. As customers walk around the display they experience a “three dimensional lenticular effect which represents traveling through timezones and the changing from night to day.”
To complement the integrated “Sexy Comes Standard” Subaru Forester campaign, DDB PR arranged for a heavy-weight appearance by three-time world sumo champion, Byamba, at opening weekend of the 2011 Canadian International Autoshow, February 18-21, 2011. Much to the delight of patrons, Byamba made a grand entrance, arriving in a stretch limousine and signing autographs for fans waving Toronto Sun newspapers featuring Byamba as the “Sunshine Boy.” Onlookers gathered and followed as Byamba made his way through the show to the Subaru booth and then posed for photos with patrons.
Over opening weekend, more than 14,000 people directly experienced the activation by posing for a “sexy” photo with Byamba at the Subaru booth, and thousands more stopped by to catch a glimpse of the action. Byamba’s appearance also made the evening news and daily papers.
Greenpeace is looking to build a new Rainbow Warrior, as the existing ship has been retired. In its efforts to raise awareness and fundraising for the improved ship, DDB Paris worked with the organization to launch a microsite that allows supporters to track live construction, navigate 3D camera footage and blueprints throughout the ship — and most importantly, purchase pieces of the ship through an e-store. These purchases serve as donations, and will enable Greenpeace to complete construction of the new Rainbow Warrior.
The e-store feature numerous items, including scuba gear and radar screens. Each donor receives a certificate of ownership, and their stories and personal messages are featured in a virtual ship hosted within the microsite. The site also incorporates Facebook and Twitter-based components that allow supporters to share the story of the Rainbow Warrior further.
In an effort to celebrate its Facebook page reaching 1 million fans, Porsche created a custom 911 GT3 R Hybrid featuring over 27,000 fans’ signatures. This offline initiative can be found on display at the Porsche Museum in Stuttgart, Germany.
Porsche is not the only brand providing creative rewards and offline incentives for their Facebook fans. Here in Canada, DDB’s recent work with Canadian Tourism Commission includes a Facebook community-building program where every Like raises $1 to support the Canadian Olympic team: http://www.facebook.com/KeepExploring.
With Flip Video Singapore’s new Flip Your Profile app, Facebook users are now able to upload videos to replace their profile photos. Users are able to film a video directly from their webcam, or upload existing video content. At this time, it appears that the videos may be going through an approval process, because they do not load to Facebook immediately.
Flip Video is a popular HD camcorder. According to Digital Buzz, the company is also testing a similar app for Facebook Pages — allowing users to further engage with brands directly on the popular social networking site.
Viewdle is an American mobile focused visual analysis company, known for its facial recognition technology (ViewdleUploader allowed users to upload and tag personal photos straight to Facebook, before that feature was incorporated directly on Facebook’s own platform).
In October 2010, the company secured $10 million in funding through a list of high-profile investors such as Qualcomm Ventures, Anthem Venture Partners, Best Buy Capital, and Blackberry Partners Fund.