2010 has been an exciting year for Tribal DDB and the Radar offering. Our work included numerous cross-platform campaigns, an interactive Twitter mural -- and we even made it to ChatRoulette. With the year coming to a close, Media in Canada recently asked our team to compile a list of our top five favorite One Thing finds from 2010. Our selections are based on impact, innovation and creativity: Arcade Fire's We Used To Wait For the release of their song We Used To Wait, Canadian indie band Arcade Fire collaborated with Google to create an interactive music video using the Google Chrome browser and HTML5. This non-linear style of storytelling included customized content lifted from Google Earth - ensuring that every fan enjoyed a unique and personalized video experience. Facebook Open Graph Facebook took its Like feature to a whole new level this past year, with the introduction of Open Graph at the F8 Developer Conference in April. With this move, the social networking site now provides users with a sophisticated cross-platform experience that simply did not exist before. We no longer have to be on Facebook to be participating in it. Yes I am Precious An auto-publishing, real-time, sensory, location-based journey trackable online? That's exactly what Janeen McCrae pulled together to promote her cross-country bike ride supporting Lance Armstrong's LIVESTRONG charity. Her bike (named Precious) was equipped with analytical and content-capturing tools that were pulled into multiple social channels. She let the bike do the talking - and we couldn't help but listen. YouTube Play: A Biennial of Creative Video This collaborative project was spearheaded by the Guggenheim Museums and involved the curation of unique and thought-provoking video content from around the world. A pre-selected jury shortlisted 200 videos to be featured on the official YouTube channel, and eventually the top 20 winners also had the opportunity present their work at the Guggenheim Museum in New York on October 21st. Simultaneous presentations ran at museum centres in Berlin, Bilbao, and Venice on October 24th. Old Spice (response campaign) Old Spice leveraged the popularity surrounding its television spot to create a response campaign hosted on its existing YouTube channel. In total, the online project spanned 48 hours, and resulted in 186 personalized videos for fans and key influencers. This seamless overlapping of media platforms and consistent creative concepts increased the already strong life span of a tremendously successful campaign. Read the full Media in Canada article.

Vimeo is a popular online video platform that encourages sharing and community-building around original content from its users. In the past, the site has partnered with corporate brands and organizations for unique marketing and promotional efforts (e.g. Honda Insight, Canon's The Story Behind The Still) -- however, there is a tremendous emphasis around non-commercial content. So much so, that unauthorized branded channels are frequently shut down. With these guidelines set in place and its high-resolution capabilities, Vimeo is fast becoming a portal for fresh, one-of-a-kind content from creative talent around the world. Its new Couch Mode highlights this rich resource of content, by providing viewers with access to top HD, Staff Pick and personally curated videos -- and a digital remote control to browse, Like and bookmark this content for future viewing. Couch Mode was built using HTML5 and CSS3 technology, and currently works only on Chrome or Safari. Similar to YouTube's LeanBack service, this uninterrupted offering has been compared to a television channel. Embrace your inner couch potato.

Word Lens is a new translation-based iPhone app that uses the mobile device's video camera feature to recognize optical characters and augment reality. The real time OCR-driven tool is currently available in Spanish-English, and will soon boast several more languages for translation. While we have read mixed reviews around the app's execution, there is no denying the potential behind this technology once the glitches surrounding user experience are improved upon. Download Word Lens here.

DDB Canada's holiday card this year takes inspiration from the best trends, tools and technologies we have seen from both the digital and creative fields. It is a social fundraising project that brings users together to raise money for the Canadian Cancer Society (CCS) -- simply by checking into virtual venues around the country. Over one hundred "Check-in for a Cure" locations were created at CCS and DDB Canada offices, and until January 1, 2011, DDB will donate $5 for every person that checks in to one of these locations using a mobile device (up to a maximum of $10,000). The virtual venues are accessible through Foursquare and Facebook Places, under "Check-in for a Cure". Each check-in is then broadcast to the participant's own personal network. There is also an option to check in directly through the website, to raise $1. In addition to the social component with these virtual check-ins, this holiday e-card features illustrations that celebrate the characters, items and memes that caught our attention in 2010 (including Salty, angry birds and a sumo wrestler from the popular Subaru campaign). Happy Holidays!