CNN’s new iPad app was released yesterday. It is a free tool that provides users with news coverage and content such as articles, videos, radio updates and breaking news. There is strong potential for user engagement, with both Facebook and Twitter integration (comments can be posted using either of these platforms, and the resulting posts are featured prominently alongside the various blocks of content).
According to Mashable, CNN’s average monthly mobile audience is “up 23% this year to 14.5 million, compared to last year’s monthly average of 11.7 million”. With an Android app in the works, it appears that they are also catering to platforms outside of Apple’s.
Pop singer Robyn’s new song We Dance to the Beat comes with an interactive website that allows fans to remix, stream, publish and play their own versions of the song using over one hundred different video clips and sounds from the song. Each sound and visual component is presented in sync to the beat, and run in a realtime loop. Additionally, users are provided with the opportunity to share their custom versions of Robyn’s song across social channels such as Twitter and Facebook.
For more examples of interesting new music videos taking to the social sphere, we recommend revisiting Japanese band Sour’s browser-based project for their song Mirror (click here to read our blog post from last week).
Many designers and programmers take to the social space to share videos with creative insights, ideas and feedback around existing gaming tools and consoles. Arguably one of the more notorious examples comes from Johnny Lee, who in 2007 uploaded a video to YouTube demonstrating how he had set up a head-tracking motion sensor using the Wii remote’s desktop VR displays. The video received over 8 million views, and Lee now works at Microsoft.
In the same year, designer Chris O’Shea used a stereo camera to create a basic Air Guitar prototype. With the launch of the new Xbox Kinect (and sophisticated improvements such as a camera), he is now able to develop this idea further. This blog entry and video from Vimeo show us how he was able to take this new Microsoft technology to create a digital guitar that tracks not just the hand and body motion of the user, but which basic chords are being strummed as well.
Associate Creative Director/Art Director Paul Riss has been part of a dynamic team that has developed award-winning campaigns for a host of our clients, including the Subaru Forester “Sexy Sumo” campaign, Capital One’s “Bankers,” FLAP’s “Field Guide to Birds” and more. But outside the office, when he is not chasing after his 3-year-old twins Shepard and Georgia, Paul is a passionate Twitcher or Birdwatcher.
In 2011, Paul is pursuing what is known as a Big Year, when a birder spends 365 days attempting to see as many different bird species as possible. He plans to document the entire process with the goals of helping to change the stereotype of what a Birdwatcher is and bring the pastime to a younger generation; bring bird conservation to a broader audience; and finally, to see what it’s like to make a documentary film.
Sour is a Japanese band known for its innovative online videos and collaborative projects (notably, for 日々の音色 Hibi no neiro – which pulls together webcam footage from fans around the world).
This week, Sour has launched a sophisticated new interactive music video that overlaps social networking sites with a very creative use of web browsers. Viewers are able to customize the music video to pull content from their own channels. For the full experience, we recommend enabling the webcam, Facebook and Twitter connections. It is currently viewable on Safari or Chrome.