This holiday season, Gap’s multi-platform marketing efforts include a key influencer program that features actors, models, bloggers and even the co-founders of Foursquare. Each influencer has selected a charitable organization to support – and for each person who Likes one of their embedded YouTube videos, US$1 will be donated to their charities of choice. Additionally, there are special deals hidden throughout the brand’s Facebook page – many of which can be redeemed in stores (e.g. say “Viral 30″ at the cashier to receive 30% off one regularly priced item).
Not only are Foursquare co-founders Dennis Crowley and Naveen Selvadurai included as two of the key influencers (appearing in print ads and online promotional efforts), GAP has also partnered with the popular location-based service in their new interactive banner ads. According to Mashable, the ads will push to the latest fashions and in-store deals with special “Add to Foursquare” buttons. These buttons will add Gap’s nearby Foursquare tips as a To-Do action item on the user’s Foursquare account and provide them with a 30% discount. The banner ads are geo-targeted, so the Foursquare tips will apply to actual store locations within the user’s immediate vicinity.