Toni Francois is a member of Radar DDB’s global Community Cultivation team and lives in Mexico City. Outside work hours, however, she’s also a talented photographer who specializes in shooting concerts.
Toni’s run the gamut of camera equipment, from her very first Polaroid, to a lousy digital camera she used years ago when they were just becoming mainstream, to what she’s packing today, a top-tier Nikon with five lenses used interchangeably at the various concerts she photographs.
Experimental musician and producer Flying Lotus’ new track Kill Your Co-Workers features a music video animated by Beeple (a.k.a. Mike Winkelmann). The video is constructed with 3D animated characters in a multitude of street settings — all of which Beeple has now shared with the public. These files can be downloaded on his website, and he has welcomed both commercial and non-commercial use of his illustrations.
This is not the first time either artist has embraced the open source community. Users are encouraged to share their final creative products in the Flying Lotus Vimeo group or on Beeple’s Facebook Page. The track was released a few weeks ago, and this collaborative opportunity is serving as a unique second layer of promotion.
Yesterday, Twitter announced a new collaboration with popular lending platform Kiva. Similar to Argentine agency Kamchatka’s recent move to host its entire website on Twitter, this Kiva partnership would not have been possible before the launch of New Twitter.
Kiva is a unique service that allows individuals to loan and contribute to entrepreneurs around the world. To better promote Kiva’s service, Twitter created a special widget which appears in the microblogging platform’s two-pane interface, similar to the way a Flickr photo or YouTube video does. Each widget is customized around the donor’s specific story – and showcases information about the status of the loan and the person receiving it. Users can view these embedded widgets without leaving Twitter.com.
The talented team at Karacters Design Group has been working with Langara College on their rebranding project. After research, their first task was to define what makes Langara remarkable. With the unique and definitive brand positioning “The college of higher learning” Karacters established Langara as a top-rate college that prepares students academically. The simple and considered design evolved around the concept of “Dialogue”. Through relevant yet humanistic copywriting, the dialogue enables Langara’s personality to come to life beyond conventional branded materials.
After establishing the new brand, we are now working with Langara’s inhouse design team to roll-out all new marketing materials. We’re pleased to learn that the Langara community has embraced their new brand and we look forward to seeing it in the community.