Posted May 16, 2013
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Radar DDB 10am One Thing: Buycott

Whether you’re ethical, a campaigner, or just plain self-righteous, there are plenty of reasons that shape what and how we buy. However, maintaining these principles is often at odds with a lack of corporate transparency, or a need for convenience. In the past, making ethical consumer choices was shaped by research, campaigning, and in some cases, speculation. Given the complexity of supply chains, complex corporation structures, and the inevitable subjectivity of online conversations, it’s becoming increasingly difficult for ethnical consumerists to make quick, informed decisions about the products they buy, especially if you’re having second thoughts in the checkout line.

Created by 26-year old developer Ivan Pardo, Buycott is a free iOS app that puts a world of ethical information about the products we buy at our fingertips. Using the app is simple: Scan a barcode, and the app will look up the product, determine what brand it belongs to, and figure out what company owns that brand (and who owns that company, etc.). The results are presented in a corporate family tree, showing the complex network of corporate ownership, allowing you to avoid indirectly giving money to companies deemed objectionable. Users can also set up an account to create their own campaigns, and choose which companies they support (or which ones they want to blacklist).

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Posted May 13, 2013
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Tribal Toronto Adds A Silver Pencil To Its Trophy Case

Tribal Toronto sharpened its image Friday night winning a Silver Pencil at the 2013 One Show Interactive Awards in New York City.  Tribal Toronto and McDonald’s Canada were awarded a Silver Pencil for the “Our Food. Your Questions.” digital platform in the Integrated Branding Campaign category, as well as, a Merit in the Best Use of Social Media category.

DDB Canada’s Vancouver office and Big Sisters also received a Merit earlier last week for the TV creative, “First Time, Like Me and Wanna Baby,” in the One Show’s TV campaign category.

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Posted May 9, 2013
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Radar DDB 10am One Thing: Fix in Six

Do you know how to easily get stickers off of something? Or how to use a drill bit on a stripped screw? Or how to create compelling, six-second videos?

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Posted May 6, 2013
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Government of Alberta Launches New Experiment. The Hypothesis? Fun!

Can asparagus triumph over potato chips? Jumping jacks over a game controller? Alberta is about to find out with the province-wide launch of the Healthy U 5&1 Experiment – a super cool way to prove healthy eating and activity don’t have to suck.

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Posted May 3, 2013
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DDB Canada and Tribal Toronto Takes Home Clio

Last night, the Clio awards announced their winners of 2013.  Honouring global excellences in advertising, design and communications, the award competition recognized DDB Canada and Tribal Toronto as they both garnered a Clio statuette.

DDB Canada’s Vancouver office won a Bronze award in the Television/Cinema category with their campaign for the Big Sisters of BC Lower Mainland. The creative’s three PSAs, depicting short but honest conversations between a young girl and her big sister, demonstrates how simple it is for women to get involved and make a positive impact in a young girl’s life.

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Posted May 2, 2013
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Radar DDB 10am One Thing: Feedie

65% of Americans eat out once a week, taking millions of photos of their meals. What if, instead of sharing pictures of their food, diners could share meals with the 65% of South African children living below the poverty line? It was this mission that led The Lunchbox Fund to launch its Feedie app with the support of Tribal New York.

Feedie is a photosharing app that is optimised for sharing food pictures, thanks to filters such as “toasty”, “leafy” or “seared”. When a photo is shared on social networks like Twitter or Facebook, it is branded for The Lunchbox Fund and, more importantly, the restaurant it was taken in. For each share of a meal from its tables, the restaurant donates one meal to The Lunchbox Fund so that South African children can have the energy to work towards an education and pulling themselves, and their families, above the poverty line.

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Posted April 26, 2013
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Hot Dog Day

To many, a hot dog is merely a nitrate-filled frankfurter housed in an oblong-shaped bun.  But for us at DDB Canada, its significance runs much deeper.

Back in the early days of our agency, a hardware retailer was sharing with Frank Palmer, about his frustrations with his existing agency partner.  The man lamented the fact that his agency had gotten cavalier in the relationship and, at a recent grand opening, ignored a crucial detail – in this case having hot dogs available on-site for customers.  Frank didn’t hesitate in his response, “Well, we do hot dogs!”  Soon afterwards, we were awarded the business.

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Posted April 25, 2013
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Radar DDB 10am One Thing: One Way Mission To Mars

Have you ever wanted to go into space? Well now’s your chance. Mars One plans on sending the first humans to Mars and documenting the journey through a reality show. To get a spot on this Truman-Show-in-space, participants will need to meet the following criteria: Be over the age of 18, have a great personality/sense of humour, and be willing to never come back to earth.

Mars One aims to land its first four astronauts in 2023 and the televised reality show would follow the 10 year journey from the application process to the first attempt by humans to create a colony on mars.

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Posted April 23, 2013
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Add McHappy Day® To Your Calendar

Wednesday, May 8th is McHappy Day and McDonald’s® Canada is inviting Canadians to add the fundraising event to their calendars via a new microsite developed by Tribal DDB Canada.   On the site users can easily add McHappy Day to iCal, Outlook, Google and Yahoo calendars, RSVP with a tweet, or join the event via Facebook.  Users can also pledge to attend McHappy Day and invite friends on their social networks to come along and also make their meal count.  $1.00 from every Big Mac®, Happy Meal® and hot McCafé® beverage purchased on McHappy Day will be donated to Ronald McDonald Houses and other local children’s charities across Canada.

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Posted April 19, 2013
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Radar DDB 10am One Thing: Heineken Ignite

At one point or another in your life, you’ll have scratched a beer label off a beer bottle while drinking it. Beer bottles seem to make the average person want to interact (clearly because there is beer inside). Heineken and Tribal DDB Amsterdam have taken the notion of interacting with your beer bottle to a different realm with Heineken Ignite: the first beer bottle which can interact with other beer bottles of its kind, the drinker and even the surroundings. It’s the first beer bottle which recognizes the act of “Cheers” and lights up to celebrate accordingly. You sip, it sparks. You dance, and because the bottle is programmable to the DJ beats, it lights up.

The bottle itself uses micro sensors and wireless networking technology to sense motion, cheersing, sipping, sitting. The bottle also responds to the output of specific audio and data cues (hence the ability to respond to music). As far as the actual light makeup, there are 8 LEDs, an 8-bit microprocessor, an accelerometer to detect motion and a wireless network transceiver to communicate with the outside world. The 3D printed container is built in a way that allows it to be re-used on multiple beer bottles.

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