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Nicoderm Supports Astronaut’s Willpower To Stop Smoking in Space

To help re-ignite relevance of NICODERM® among dissonant smokers looking to quit, the brand launched its first mass advertising campaign in ten years to make NICODERM® the first approach smokers consider when they are ready to quit.

“While those trying to quit smoking can make plans to avoid common triggers and routines, sometimes the biggest challenges are unexpected,” says Paul Wallace, executive creative director DDB Canada Toronto.  “As a result, they’re looking for support to help reinforce their willpower whenever a challenge or craving presents itself, and believe they’ll stand a better chance of quitting if their willpower is supplemented with always-on support.”

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All Aboard Amazing: Rocky Mountaineer launches new global campaign

Rocky Mountaineer’s train journey across the Canadian Rockies is a life changing experience. But without experiencing the world-class service, scenery and the magic of storytelling the guest services team creates, it’s hard to imagine that a rail ride over some mountains could be so moving.

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DDB One Thing: Martian Concrete

Researchers Developing New Martian Building Material 

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DDB One Thing: Exploding Hoverboards

The Hottest Tech Toy You Probably Don’t Want Under the Tree this Christmas

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DDB One Thing: Eagles of Death Metal

Eagles of Death Metal: Cover Our Songs, Royalties to Aid Paris Victims

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Snack Time Awarded Gold At The 2015 London International Awards

Milk West’s cartoon web series “Snack Time” by DDB Canada Vancouver, earned a prestigious gold statue from the 30th annual London International Awards (LIA). LIA is global competition, celebrating creativity and the power of ideas in all forms of advertising, digital, branded content, branded entertainment, design, production and music & sound.

With no traditional branding or call to action, Snack Time cleverly engages with teens reminding them that milk and great food pairings are the perfect food choice when chilling out at home. Every episode centres on a carton of milk named Carlton and a cast of quirky friends who all happen to be snacks that taste great with milk.

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DDB One Thing: Norse’s Data Visualization

Norse’s Data Visualization: Turning Data Into Impactful Imagery

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Karacters Design Group Inducted to the REBRAND Hall of Fame

Karacters Design Group was named to the REBRAND Hall of FAMETM, a celebration of branding excellence showcasing the world’s most effective rebrand assignments and the impact branding has on businesses and organizations around the world.

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Life Size Mobile Stylist helps shoppers find Metropolis’ best looks

Metropolis at Metrotown unveiled a new interactive, multi-touch, in-mall display that features its Mobile Stylist online experience on a “life size” scale.  Developed by Tribal Worldwide – Vancouver, the Mobile Stylist first launched in 2014 as a digital initiative to support seasonal out-of-home campaigns.  The user-friendly mobile site allows fashionistas to review seasonal trends, stylist-approved looks and create their own ensembles by mixing and matching articles of clothing and accessories from various retailers at the mall.

“We saw an opportunity to extend the reach and impact of the Mobile Stylist in a new way and position Metropolis as an innovator in the technology space as it relates to in-mall experiences,” says Justin MacLeod, national technology director, Tribal Worldwide – Canada.

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DDB One Thing: Animated User Experiences

Animated User Experiences: Creating UI Characters

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