Companion: Never Walk Home Alone
Dairy Farmers of Canada (DFC) launched a mass advertising campaign that tempts consumers to revel in the pleasure of Canadian cheese. Created in partnership with DDB Canada’s Toronto office, the new campaign is based on the insight that most Canadian’s don’t realize that many of the cheeses they love and enjoy are actually made in Canada.
If walls could talk what would they say? Would they gossip about the homeowner or would they comment on their own state of neglect and disrepair? CIL Paints suggests the latter in its latest campaign raising awareness for Ask An Expert, an online tool that provides one-on-one paint and decoration advice to DIYers.