Go Back

The MAXIMUM MURAL from Canadian Tire

To help Canadian Tire introduce MAXIMUM, a new line of tools and accessories engineered for trades’ professionals, the retailer tasked Tribal Worldwide – Toronto with creating an awareness program that would heighten anticipation for the new products.

> Read more


Go Back

Radar DDB 10am One Thing: NoPhone

It looks like a phone, is shaped like a phone and weighs as much as a phone does.  But it’s not a phone.  It’s a human pacifier.

The makers of noPhone have identified a portion of the population who has to have a connection with their smarthphone device at all times – these people would even prefer a dead phone to no phone connection. These people, as a byproduct of their phone addition, would obviously have trouble keeping focused at a dinner conversation, making eye contact during a meeting and may even be sleeping with their phone.

> Read more


Go Back

Radar 10am One Thing – Don’t Touch My Dart

Following up on its high profile and successful Anchor Man partnership with Well Ferrell’s Ron Burgundy, Dodge is continuing to mine a rich vein of slightly subversive indie humour with a campaign featuring Hot Tub Time Machine’s Craig Robinson and New Girls’s Jake Johnson.

The three spots, available at donttouchmydart.com are funny, sure, but what caught our eye was the custom YouTube build featuring a seemingly never-ending scroll which encapsulates the same sense of humour as the videos. Embedding server side controls and JavaScript to trigger voice boards and animation makes for an engaging and interesting experience.

> Read more


Go Back

Radar 10am One Thing: Motion in User Interface Design

More and more, motion is becoming a key part of digital experiences. Whether in native apps or on the web, motion softens the otherwise jarring transition between two states. It helps us understand how we are moving through an interface and also makes using a digital product or experience more fun.

Motion in user interface design doesn’t have to be extravagant. Subtle transitions and animations can delight users. The new StarWars.com features an example of a restrained use of motion. When viewed on a mobile device, the design features a ‘hamburger’ menu button that, when tapped, transitions to a pair of light sabres that form the ‘x’ close icon. These small niceties humanize digital experiences and more closely mirror the real world, where objects generally don’t jump from one state to another. For more examples of this sort of delightful User Experience, Use Your Interface is a site dedicated to cataloguing these ‘microanimations’.

> Read more


Go Back

Radar 10am One Thing: Re2pect

Regardless of whether or not you’re a baseball fan, the name Derek Jeter should ring a bell. Jeter, one of Major League Baseball’s greatest, is playing his final season as a professional. The proud Yankee has played the game with honor, grace, and respect. This season, people across the world are paying their respects to the great #2 with a tip of their hat. The latest video from Jordan brand shows all those who are tipping their hats to “The Captain.”

The spot features fans, celebrities, and athletes all tipping their hats to Jeter. It has amassed nearly four million views in just two days. While a final season of any legend’s sports career is followed, this one is particularly special. With social media being such a prevalent part of everything these days, conversation about Jeter is booming, largely thanks to the #re2pect video. Since the release of the spot on July 14, the hashtag has already received over 350k mentions on twitter and Jeter mentions went from about 50k a day up to nearly 500k.

> Read more


Go Back

Radar 10AM One Thing: Amnesty International Citizen Evidence Lab

Over the past few years, we’ve seen citizen journalism transform from a minor influence on mainstream media to a go-to source of information.. Thanks to always-connected smartphones, this type of reporting isn’t just reporting on news after the fact but providing near-real time video reports of disasters, atrocities and more, from remote regions to major centres.

The price of this influence is authenticity. Fake videos are being shared, or older videos unearthed, in attempt to control the flow and path of the information.

> Read more


Go Back

Netflix use of tropes demonstrates, “You gotta get it, to get it.”

Netflix, the world’s leading Internet television network, continues its use of tropes in its latest Canadian brand campaign to demonstrate the value it provides to viewers.   The creative platform, “You Gotta Get It, To Get It” first launched in December 2013 with the television spot “Pep Talk,” which recently won Gold at the 2014 Marketing Awards, a Bronze Film Craft Lion at the Cannes International Festival of Creativity, and inspired Coach Alain Vigneault’s own pep talk to the New York Rangers going into Game 4 of the 2014 Stanley Cup series.

Developed by DDB Canada’s Vancouver office, the new campaign creative launched on June 23, 2014 with three humorous television and online spots, Proposal, Test Results and Airport, whose narratives play on iconic scenes and wonted plotlines from popular movies and television shows.

> Read more


Go Back

Radar 10am One Thing: Oculus Thrift

At our Radar 10am sessions, we talk about the Oculus Rift a lot – it seems like every week, there is a new and interesting use for the device. The problem is that it’s still only shipping dev kits, and even when they do come out they won’t exactly be portable and within reach for the average person.

That’s why we like Google Cardboard, dubbed “Oculus Thrift.” instead of relying on a entirely new piece of technology, it takes advantage of one that most people already have: their smartphone. Download an App, drop the phone into an easily-constructed cardboard headset and you’re ready for the exciting world of virtual reality. The app uses the phone’s built-in motion tracker as well as its compass to make the experience come to life. Google Streetview and Google Earth (letting you fly around the world) are two of the most interesting features on the Cardboard App, and we’ll probably see more soon.

> Read more


Go Back

Radar 10am One Thing: Clickhole by The Onion

Do you read/watch carefully before you share “breaking news”, viral videos or listicles on your social networks? You may want to start: a parody might be buried behind that catchy headline. The Onion has launched Clickhole, the ultimate parody site of click-bait kings BuzzFeed, Daily Mail and Upworthy. A collection of quizzes (Which Lion From ‘The Lion, The Witch And The Wardrobe’ Are You?), listicles (8 Ways To Dial Up Your World Cup Party From 0 All The Way To A 3 Or 4) , viral videos (This 43-year-old Man Won’t Let Himself Be Defined By Barbie’s Beauty Standards) and misleading “news” (Stanley Tucci’s Racist Tirade: Our Take If It Ever Happened), Clickhole exists with a singular goal: all web content deserves to go viral.

Of course, as marketers we know that not all web content is worthy of hundreds of thousands of clicks. Clickhole’s creation signals that we may be reaching critical mass as far as “viral content” goes, where click baiting has become the new normal instead of relying on truly innovative content. With this strategy being copped by news outlets, advertisers and bloggers to help drive clicks, it’s only natural that it may become less effective as users become more skeptical. Clickhole’s creation may open the door for the next Internet era – beyond the click bait.

> Read more


Go Back

Get ready to fall in love. McDonald’s® Canada introduces a smart app that really gets you.

With a myriad of mobile apps being launched each day, it’s a must for brand apps to offer something that provides true value and an enhanced customer experience to encourage people to find real estate on their phone. With that in mind, McDonald’s® Canada, in partnership with Tribal Worldwide – Toronto, has unveiled a new smart app that incorporates user-recognition technology to give its customers even more reasons to say “I’m lovin’ it”.

> Read more