Medal haul showcases strategic strength, creativity and ROI for five clients
New campaign introduces the 2017 Golf Alltrack and Golf SportWagen now available with 4MOTION® All-Wheel Drive
Congratulations to our clients at BCAA for being named 2016 Marketer of the Year by the BC Chapter of the American Marketing Association (BCAMA). The special honour recognizes outstanding integrated marketing strategy, with the winner selected by an independent panel of judges, comprised of leading members of the British Columbia marketing industry.
Known for its exemplary customer service, BCAA is a trusted insurance provider that helps its customers when they need it the most. To encourage British Columbians to consider BCAA Award Winning Home Insurance the organization recently launched new television creative, which demonstrates that they can be trusted to save the day.
Investors Group’s new campaign shows how building a proper financial plan is a lot like cooking: To do it right, you need all the necessary ingredients or it won’t turn out as you hoped. Leveraging the popularity of online cooking videos like Tasty, each spot shows what happens to a recipe when key ingredients are missing, as a comparison to what can happen with an incomplete financial plan.
Unlike other financial institutions, Investors Group looks at all aspects of an individual’s life that can affect their finances and builds a comprehensive financial plan around it; including tax planning, insurance, estate planning, investments, mortgage and retirement where appropriate.