Hefty Is The Latest Brand To “Say Bae”
Celebrating the best in Canadian screen advertising, DDB Canada earned top honours at the 2015 Bessies Awards. Presented by the Broadcast Executive Society and produced by the Television Bureau of Canada, Netflix’s “Pep Talk” creative by DDB Canada was awarded Best of Show along with multiple wins in the copywriting, direction and television categories.
Selected by a jury consisting of Canada’s most acclaimed creatives, DDB Canada and its integrated group Tribal Worldwide were honoured with a total of 21 awards for the following work:
High-fives to the talented team at DDB Canada’s Edmonton office! The agency’s creative campaign work and inventive programs earned DDB Canada a grand total of 16 Advertising Club of Edmonton (ACE) Awards, making DDB the most-awarded agency at the competition for the second year in a row. Celebrating advertising creative excellence for the past 36 years, the ACE awards honour the best locally produced work, while recognizing and rewarding the professionalism and entrepreneurial spirit of the industry.
“Our breakthrough work, like the Reality Check car wreck stunt or the Digital Fatality Map for the Coalition for a Safer 63 & 881 and the Hope Mission’s Warm Fuzzy gift really showcases the creative talent at the agency and demonstrates that we’re always searching for innovative and meaningful ways to connect with people,” says Helene Leggatt, president, DDB Canada Edmonton.
Mobile devices are incredible pieces of technology – we rely on them for so many day-to-day tasks now that we might not know what to do without them. However, their uses can be far more crucial than making Friday night plans or checking emails – researchers at Columbia University have demonstrated this with a new mobile gadget that can test for syphilis and HIV.
The device – a dongle that can connect to the audio jack of any smartphone or tablet – can take a prick of blood and check for certain antibodies that are present in the blood of a person with syphilis or HIV. While the gadget has yet to be perfected, many are discussing the potential this device could have in developing countries. Testing for these diseases can be a cumbersome task, and often requires people to visit a local clinic (something often avoided due to attached stigma in certain communities). But with the mobility provided by this device, doctors could go door to door, or indeed village to village, for tests – one of many benefits it could offer.
Last week was the 10th anniversary of YouTube. The Internet’s #1 online video hub has changed our lives and that seems especially true in Canada – we are the highest consumers of online video in the world (according to our friends at Google). Try to remember life before YouTube and it’s bleak – these were the days when you had to send someone a video if you wanted them to see it and if you wanted to view a video, you had to download it. YouTube was born in 2005 and since then we’ve seen the likes of “Star Wars Kid,” “Apparently Kid” and the mainstream Korean pop music hit “Gangham Style” explode with millions of views. To commemorate this milestone, The Daily Conversation created a 16 minute video of the most viral YouTube videos to date, taking us all on a journey of the most beloved YT content.
Grab some food and a cold drink then enjoy here.
We’ve seen “happy lights” that mimic sunlight for those experiencing winter woes, but now there’s an innovative new light technology that’s trying to shake up the way people think about artificial light. An Italian company called CoeLux has developed a new light source that recreates the look of sunlight through a skylight that’s indistinguishable from the real thing.
Nothing defines Canadian identity more than winter. The harshness of winter brings out the best in people, and unifies the nation because Canadians don’t survive winter alone – they thrive in it together. This week, Canadian Tire in partnership with Tribal Worldwide – Toronto launched Shovel It Forward, a new social campaign driven by Canadian kindness that encourages and arms Canadians to shovel a neighbour’s snow.
On the road of life there are passengers and there are drivers. Then there are the jerks that high-beam you so hard it causes temporary blindness. But thanks to Audi’s new Matrix Beam Headlight technology we can all share the road safely (and reduce shouted expletives in the process). These LED headlights work by adapting and responding to what’s ahead, shining light where needed. The lights can also detect and avoid shining at oncoming traffic – a kind of reverse-spotlight.
Has your milk gone sour? No problem – just read the label! Of course, the task becomes exponentially more difficult when reading isn’t an option. For the blind, even simple daily tasks can be difficult and time-consuming. Fortunately, a new smartphone app has a simple solution.
Be My Eyes is an app that connects the visually impaired with sighted “helpers” who can help them complete a given task. Blind users can ask for assistance using the app, and are connected with a sighted helper via a live video call – the helper can then verbally describe what they are seeing through the video feed to assist the blind individual with their issue.