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BCAA Named 2016 Marketer of the Year

Congratulations to our clients at BCAA for being named 2016 Marketer of the Year by the BC Chapter of the American Marketing Association (BCAMA).  The special honour recognizes outstanding integrated marketing strategy, with the winner selected by an independent panel of judges, comprised of leading members of the British Columbia marketing industry.

 

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GO Transit Connects Riders To A Mash-Up Of Possibilities

To establish GO Transit as an easy and enjoyable travel option during off-peak hours, the public transit service launched a new campaign that depicts a mash-up of different and interesting things GO helps connect its riders to.

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BCAA, the one you can trust to save the day

Known for its exemplary customer service, BCAA is a trusted insurance provider that helps its customers when they need it the most.  To encourage British Columbians to consider BCAA Award Winning Home Insurance the organization recently launched new television creative, which demonstrates that they can be trusted to save the day.

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Investors Group Instructs Canadians Not to Settle for a Half-Baked Financial Plan

Investors Group’s new campaign shows how building a proper financial plan is a lot like cooking: To do it right, you need all the necessary ingredients or it won’t turn out as you hoped. Leveraging the popularity of online cooking videos like Tasty, each spot shows what happens to a recipe when key ingredients are missing, as a comparison to what can happen with an incomplete financial plan.

Unlike other financial institutions, Investors Group looks at all aspects of an individual’s life that can affect their finances and builds a comprehensive financial plan around it; including tax planning, insurance, estate planning, investments, mortgage and retirement where appropriate.

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Snapchat Instagram adds stories to user’s feeds

This week Instagram announced the addition of stories to user’s feeds. Snapchat users will be familiar with this feature since it is nearly identical to the feature those users know and love.

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Curious U.S. Travellers Inspired By Surprising Images Found In Canada

Destination Canada has launched a compelling new campaign that leverages Americans’ growing interest in Canada while challenging perceptions and sharing the unexpected side of this country. This is the first time since 2010, Canada’s national tourism marketing organization has developed campaign work specifically targeting U.S. travellers.

With a surge of Canadian superstars topping music charts and gracing red carpets; Canada’s hip, new Prime Minister; and uncertainty from Americans about the political future of their country, “never before have Americans been more curious about Canada,” says Michelle Kitchen, EVP co-managing director, DDB Canada Vancouver

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Instagram Analytics & Business Profiles

In the coming weeks and months users and brands will see significant changes to how Instagram looks within the app. Expect to see both new business profiles and an analytics dashboard. Think of it as Facebook Business Pages, but for Instagram.

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Double Gold Win For DDB Canada And Milk West At The 2016 Marketing Awards

Canada’s advertising and marketing community convened in celebration of creative excellence at the 2016 Marketing Awards gala on June 2nd in Toronto.  Celebrating its 94nd anniversary, this year’s awards competition received more than 1,500 entries, which were reviewed and scored by a jury of creative directors, representing the finest creative minds in Canada, including DDB Vancouver Associate Creative Director Neil Shapiro, and DDB Public Relations’ Vice President Keka DasGupta who chaired this year’s Multicultural Marketing Jury.

One of the biggest winning campaigns at this year’s show was Milk West’s animated webseries Snack Time.  The clever campaign reminds teens that milk and great food parings are the perfect food choice when chilling out at home.

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New Brand Campaign Shares How UBC Is Changing the World

The University of British Columbia (UBC) launched a bold, new brand campaign on April 21, 2016 that speaks to the vital contribution the university is making to B.C. and beyond.

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DDB One Thing: Search Racism. Find Truth.

Search Racism. Find Truth. – YouTube Preroll Campaign Aims to Clear Things Up

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