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DDB ACES It!

Last night, the team at DDB Public Relations was honoured amongst Toronto’s best PR practitioners at the Canadian Public Relation Society annual Achieving Communications Excellence (ACE) Awards gala. The ACE Awards recognize creativity, innovation and outstanding results in the practice of public relations.

The CIL Paints’ “Décor Experts on the Road” program was honoured with a trifecta win of gold, silver and bronze awards in the Best Brand Development Campaign, Best Digital Campaign and Best Use of Special Events categories respectively.  Created in partnership with ShopperDDB, “Décor Experts on the Road” helped consumers uncover their paint personality through one-on-one colour consultations with leading Canadian designers in participating Home Depot stores.

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Tribal Worldwide Honoured Amongst Internet Trailblazers at the 19th Annual Webby Awards

 

McDonald’s Canada’s “Fry Defender,” the world’s first French fry security system was recognized with the People’s Voice Award in mobile campaigns at the Webby Awards, an annual celebration of the year’s biggest Internet visionaries transforming the digital landscape.

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DDB Canada & Tribal Worldwide Add A Pair Of Pencils To Their Trophy Case

DDB Canada and Tribal Worldwide sharpened their image Friday night winning two Bronze Pencils and five merit awards at the 2015 One Show Awards in New York City.  Netflix’s “Pep Talk” spot was awarded bronze in the 30-second consumer TV single category, while Genera Mills’ “Dadhood” spot earned bronze in the branded entertainment craft/writing category.

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adidas Challenges Canadians to #RunMore

Tribal Worldwide – Canada positions adidas Canada at the helm of an emerging running renaissance by creating a platform for the Canadian urban running community

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DDB One Thing – A Video Appeal to Cannes Lions Jury Members

iCONGO Wants Agencies to Show Good Will Year-round

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DDB One Thing: #PartyHardMoms

Hefty Is The Latest Brand To “Say Bae”

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“Pep Talk” Wins Best of Show at 2015 Bessies Awards

Celebrating the best in Canadian screen advertising, DDB Canada earned top honours at the 2015 Bessies Awards. Presented by the Broadcast Executive Society and produced by the Television Bureau of Canada, Netflix’s “Pep Talk” creative by DDB Canada was awarded Best of Show along with multiple wins in the copywriting, direction and television categories.

Selected by a jury consisting of Canada’s most acclaimed creatives, DDB Canada and its integrated group Tribal Worldwide were honoured with a total of 21 awards for the following work:

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Creativity & Innovation Earn DDB Canada Edmonton Top Honours at 2015 ACE Awards

High-fives to the talented team at DDB Canada’s Edmonton office!  The agency’s creative campaign work and inventive programs earned DDB Canada a grand total of 16 Advertising Club of Edmonton (ACE) Awards, making DDB the most-awarded agency at the competition for the second year in a row.  Celebrating advertising creative excellence for the past 36 years, the ACE awards honour the best locally produced work, while recognizing and rewarding the professionalism and entrepreneurial spirit of the industry.

“Our breakthrough work, like the Reality Check car wreck stunt or the Digital Fatality Map for the Coalition for a Safer 63 & 881 and the Hope Mission’s Warm Fuzzy gift really showcases the creative talent at the agency and demonstrates that we’re always searching for innovative and meaningful ways to connect with people,” says Helene Leggatt, president, DDB Canada Edmonton.

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DDB 10am One Thing: Smartphone Gadget Can Test For HIV

Mobile devices are incredible pieces of technology – we rely on them for so many day-to-day tasks now that we might not know what to do without them. However, their uses can be far more crucial than making Friday night plans or checking emails – researchers at Columbia University have demonstrated this with a new mobile gadget that can test for syphilis and HIV.

The device – a dongle that can connect to the audio jack of any smartphone or tablet – can take a prick of blood and check for certain antibodies that are present in the blood of a person with syphilis or HIV. While the gadget has yet to be perfected, many are discussing the potential this device could have in developing countries. Testing for these diseases can be a cumbersome task, and often requires people to visit a local clinic (something often avoided due to attached stigma in certain communities). But with the mobility provided by this device, doctors could go door to door, or indeed village to village, for tests – one of many benefits it could offer.

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DDB 10am One Thing: YouTube’s 10th Anniversary

Last week was the 10th anniversary of YouTube. The Internet’s #1 online video hub has changed our lives and that seems especially true in Canada – we are the highest consumers of online video in the world (according to our friends at Google). Try to remember life before YouTube and it’s bleak – these were the days when you had to send someone a video if you wanted them to see it and if you wanted to view a video, you had to download it. YouTube was born in 2005 and since then we’ve seen the likes of “Star Wars Kid,” “Apparently Kid” and the mainstream Korean pop music hit “Gangham Style” explode with millions of views. To commemorate this milestone, The Daily Conversation created a 16 minute video of the most viral YouTube videos to date, taking us all on a journey of the most beloved YT content.

Grab some food and a cold drink then enjoy here.

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