To establish GO Transit as an easy and enjoyable travel option during off-peak hours, the public transit service launched a new campaign that depicts a mash-up of different and interesting things GO helps connect its riders to.
Known for its exemplary customer service, BCAA is a trusted insurance provider that helps its customers when they need it the most. To encourage British Columbians to consider BCAA Award Winning Home Insurance the organization recently launched new television creative, which demonstrates that they can be trusted to save the day.
Investors Group’s new campaign shows how building a proper financial plan is a lot like cooking: To do it right, you need all the necessary ingredients or it won’t turn out as you hoped. Leveraging the popularity of online cooking videos like Tasty, each spot shows what happens to a recipe when key ingredients are missing, as a comparison to what can happen with an incomplete financial plan.
Unlike other financial institutions, Investors Group looks at all aspects of an individual’s life that can affect their finances and builds a comprehensive financial plan around it; including tax planning, insurance, estate planning, investments, mortgage and retirement where appropriate.
Destination Canada has launched a compelling new campaign that leverages Americans’ growing interest in Canada while challenging perceptions and sharing the unexpected side of this country. This is the first time since 2010, Canada’s national tourism marketing organization has developed campaign work specifically targeting U.S. travellers.
With a surge of Canadian superstars topping music charts and gracing red carpets; Canada’s hip, new Prime Minister; and uncertainty from Americans about the political future of their country, “never before have Americans been more curious about Canada,” says Michelle Kitchen, EVP co-managing director, DDB Canada Vancouver
Canada’s advertising and marketing community convened in celebration of creative excellence at the 2016 Marketing Awards gala on June 2nd in Toronto. Celebrating its 94nd anniversary, this year’s awards competition received more than 1,500 entries, which were reviewed and scored by a jury of creative directors, representing the finest creative minds in Canada, including DDB Vancouver Associate Creative Director Neil Shapiro, and DDB Public Relations’ Vice President Keka DasGupta who chaired this year’s Multicultural Marketing Jury.
One of the biggest winning campaigns at this year’s show was Milk West’s animated webseries Snack Time. The clever campaign reminds teens that milk and great food parings are the perfect food choice when chilling out at home.