Go Back

Curious U.S. Travellers Inspired By Surprising Images Found In Canada

Destination Canada has launched a compelling new campaign that leverages Americans’ growing interest in Canada while challenging perceptions and sharing the unexpected side of this country. This is the first time since 2010, Canada’s national tourism marketing organization has developed campaign work specifically targeting U.S. travellers.

With a surge of Canadian superstars topping music charts and gracing red carpets; Canada’s hip, new Prime Minister; and uncertainty from Americans about the political future of their country, “never before have Americans been more curious about Canada,” says Michelle Kitchen, EVP co-managing director, DDB Canada Vancouver

> Read more


Go Back

Instagram Analytics & Business Profiles

In the coming weeks and months users and brands will see significant changes to how Instagram looks within the app. Expect to see both new business profiles and an analytics dashboard. Think of it as Facebook Business Pages, but for Instagram.

> Read more


Go Back

Double Gold Win For DDB Canada And Milk West At The 2016 Marketing Awards

Canada’s advertising and marketing community convened in celebration of creative excellence at the 2016 Marketing Awards gala on June 2nd in Toronto.  Celebrating its 94nd anniversary, this year’s awards competition received more than 1,500 entries, which were reviewed and scored by a jury of creative directors, representing the finest creative minds in Canada, including DDB Vancouver Associate Creative Director Neil Shapiro, and DDB Public Relations’ Vice President Keka DasGupta who chaired this year’s Multicultural Marketing Jury.

One of the biggest winning campaigns at this year’s show was Milk West’s animated webseries Snack Time.  The clever campaign reminds teens that milk and great food parings are the perfect food choice when chilling out at home.

> Read more


Go Back

New Brand Campaign Shares How UBC Is Changing the World

The University of British Columbia (UBC) launched a bold, new brand campaign on April 21, 2016 that speaks to the vital contribution the university is making to B.C. and beyond.

> Read more


Go Back

DDB One Thing: Search Racism. Find Truth.

Search Racism. Find Truth. – YouTube Preroll Campaign Aims to Clear Things Up

> Read more


Go Back

DDB One Thing: The 4/20 Friendly Pizza Box

Push For Pizza’s 4/20 Friendly Pizza Box

> Read more


Go Back

BCAA Revitalizes Play Areas For Kids in BC

On April 5, 2016, BCAA introduced BCAA Play Here, a multi-year, community investment initiative to protect kids in B.C. by rejuvenating play areas to make them safer and more enjoyable for children and their families.  British Columbians are encouraged to nominate and later vote for a play space in need of an upgrade.  At the end of the contest period, the winning play space will receive a revitalization worth up to $100,000.

Shawn Pettipas, BCAA’s Manager, Community Impact, explains, “We’re looking for play areas around the province that are in need of rejuvenation. It could be a park, a playground, a sporting facility or an after-school study area.  If it’s a place where kids can spend their time and develop valuable life skills, we want to hear about how it can be improved to make it a safer, better place for kids to play.”

> Read more


Go Back

GO Transit Etiquette Guide

GO Transit, recently launched a cheeky new social campaign to spark consideration and conversations about etiquette amongst its riders.  The regional public transit service asked 1000 GO riders via an online survey to share which etiquette violations grinds their gears most – and the following was identified:

  • Feet on seats 67%
  • Loud talking 60%
  • Littering 56%
  • Door blocking 52%
  • Priority seat hogging 11%

 

> Read more


Go Back

DDB One Thing: NFL on Twitter

NFL on Twitter: Social Platform to Stream Thursday Night Games

> Read more


Go Back

New Tourism Nova Scotia Campaign Features The Unexpected

This week, Tourism Nova Scotia unveiled a new marketing strategy and communications campaign that inspires travellers to discover all the great things the destination has to offer.

Running in key markets across Canada and northeastern United States, the new campaign is designed to help visitors visualize what they can do on a vacation to Nova Scotia.

> Read more