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DDB 10am One Thing: CoeLux’s Revolutionary Artificial Skylight

CoeLuxIn the midst of any dark, long, Canadian winter, it’s safe to say we’re all craving a little extra vitamin D. Well now, you can just slot an artificial skylight in your home and call it a sunny day!

We’ve seen “happy lights” that mimic sunlight for those experiencing winter woes, but now there’s an innovative new light technology that’s trying to shake up the way people think about artificial light. An Italian company called CoeLux has developed a new light source that recreates the look of sunlight through a skylight that’s indistinguishable from the real thing.

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Canadian Tire Encourages Canadians To Shovel It Forward

Socially-driven program by Tribal Worldwide – Toronto taps into the heart of what it means to be Canadian

Nothing defines Canadian identity more than winter.  The harshness of winter brings out the best in people, and unifies the nation because Canadians don’t survive winter alone – they thrive in it together. This week, Canadian Tire in partnership with Tribal Worldwide – Toronto launched Shovel It Forward, a new social campaign driven by Canadian kindness that encourages and arms Canadians to shovel a neighbour’s snow.

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DDB 10am One Thing: Poetweet

10am One Thing

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DDB 10am One Thing: Audi’s Matrix Beam Headlight

On the road of life there are passengers and there are drivers. Then there are the jerks that high-beam you so hard it causes temporary blindness. But thanks to Audi’s new Matrix Beam Headlight technology we can all share the road safely (and reduce shouted expletives in the process). These LED headlights work by adapting and responding to what’s ahead, shining light where needed. The lights can also detect and avoid shining at oncoming traffic – a kind of reverse-spotlight.

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DDB 10am One Thing: Be My Eyes

Has your milk gone sour? No problem – just read the label! Of course, the task becomes exponentially more difficult when reading isn’t an option. For the blind, even simple daily tasks can be difficult and time-consuming. Fortunately, a new smartphone app has a simple solution.

Be My Eyes is an app that connects the visually impaired with sighted “helpers” who can help them complete a given task. Blind users can ask for assistance using the app, and are connected with a sighted helper via a live video call – the helper can then verbally describe what they are seeing through the video feed to assist the blind individual with their issue.

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DDB 10am One Thing: Puppy Swap

Everyone loves puppies. The question is, does everyone love dogs? Puppies are tiny, cute, and cuddly. Dogs love to eat shoes, chew furniture, and have been known to eat an entire roast off the counter while their owners are entertaining their guests in another room on occasion. The Toronto Humane Society knows the difference all too well. Their facility is filled with pets that owners found too easy to give up on when it became too much “work.” To combat the far-too-common act of pet abandonment, they worked with GRIP Limited to produce the latest in tongue-in-cheek advertising.

Puppyswap went viral almost immediately. The website and accompanying video take potential pet owners who may not have considered the responsibility associated with the title, and rubs their noses in it. At the same time, it shines a light on all of the pets under their care that are desperate for a loving home. This form of satirical advertising seems to be growing in popularity - DDB’s tongue has also been firmly found in its cheek lately with the anti-party drug campaign Cookin’ with Mollly on behalf of Toronto Crime Stoppers.

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DDB 10am One Thing: Outernet’s Lantern

Outernet's Lantern

A device that can provide free Internet access anywhere in the world sounds too good to be true, but Outernet is hoping to hit the nail on the head with a successful crowd–funding initiative with the introduction of the Lantern. Unlike portable Internet devices we’ve seen before which survive on paid data plans like 3G USB sticks, the Lantern is a mobile device capable of delivering free internet anywhere, and it doubles up as a full storage library. The device connects to space satellite servers & receives radio signals that are converted into digital files (I.e., images, music, etc.) stored on the device itself.

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Fatality Map For Highways 63 and 881 Reinforces Safe Driving Behaviours

As two of the busiest routes to-and-from Alberta’s oil sands, Highway 63 and Highway 881 have seen hundreds of vehicle-related injuries and 183 fatalities over the past decade.  To make these highways safer, the Coalition for a Safer 63 and 881 recently launched the Fatality Map to help drivers self-assess their safe driving behaviours, Produced by DDB Canada’s Edmonton office, the new interactive tool allows users to virtually drive along these two routes and experience the hazards of these deadly highways.

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Audiophiles Exercise Their Ears For Sony’s Hi-Res Audio Experience

Sony Canada released the latest spot in its Get Your Ears Ready campaign aimed at encouraging Canadians to experience superior sound through Hi-Res audio. Just as HDTV revolutionized television viewing with its huge leap in picture quality, Hi-Res audio is doing the same for music.

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Fry Defender: The World’s First French Fry Security System

McDonald’s Canada is keeping their eyes on your fries

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