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DDB Canada and integrated groups win big at the 2016 CMA Awards

Medal haul showcases strategic strength, creativity and ROI for five clients

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New ad campaign shows how CPAs navigate change and drive success

Canada’s Chartered Professional Accountants (CPAs) launched a new national advertising campaign that clearly demonstrates the value the profession brings in helping organizations chart a course for success in an ever-evolving economy.

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New CNIB campaign challenges preconceived notions of employing people who are blind

Have you ever wondered how you would do your job if you lost your sight?

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Volkswagen helps drivers find the weather they want

New campaign introduces the 2017 Golf Alltrack and  Golf SportWagen now available with 4MOTION® All-Wheel Drive

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Introducing The Milk Glass, the best way to enjoy a glass of milk

Today, Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk GlassTM, which takes an incredibly popular idea – the glass – and refines it further.

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BCAA Named 2016 Marketer of the Year

Congratulations to our clients at BCAA for being named 2016 Marketer of the Year by the BC Chapter of the American Marketing Association (BCAMA).  The special honour recognizes outstanding integrated marketing strategy, with the winner selected by an independent panel of judges, comprised of leading members of the British Columbia marketing industry.

 

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GO Transit Connects Riders To A Mash-Up Of Possibilities

To establish GO Transit as an easy and enjoyable travel option during off-peak hours, the public transit service launched a new campaign that depicts a mash-up of different and interesting things GO helps connect its riders to.

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BCAA, the one you can trust to save the day

Known for its exemplary customer service, BCAA is a trusted insurance provider that helps its customers when they need it the most.  To encourage British Columbians to consider BCAA Award Winning Home Insurance the organization recently launched new television creative, which demonstrates that they can be trusted to save the day.

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Investors Group Instructs Canadians Not to Settle for a Half-Baked Financial Plan

Investors Group’s new campaign shows how building a proper financial plan is a lot like cooking: To do it right, you need all the necessary ingredients or it won’t turn out as you hoped. Leveraging the popularity of online cooking videos like Tasty, each spot shows what happens to a recipe when key ingredients are missing, as a comparison to what can happen with an incomplete financial plan.

Unlike other financial institutions, Investors Group looks at all aspects of an individual’s life that can affect their finances and builds a comprehensive financial plan around it; including tax planning, insurance, estate planning, investments, mortgage and retirement where appropriate.

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Snapchat Instagram adds stories to user’s feeds

This week Instagram announced the addition of stories to user’s feeds. Snapchat users will be familiar with this feature since it is nearly identical to the feature those users know and love.

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