Turning off your computer while it’s not being used; swapping traditional light bulbs for ENERGY STAR LED bulbs; and hanging more of your laundry to dry are just a few of the energy and cost savings tips taught through BC Hydro’s Power Savings Quiz. Using interaction to engage users while they learn these tips, the quiz helps British Columbians determine how much money they could potentially save on their annual electricity bill. Once users discover how much they can reduce their bill by, they’re invited to enter a contest to win one of five prize packages featuring energy-efficient products, courtesy of The Home Depot.
Flying cars, food in pill form and hover boards: These were a few of the things yesterday’s science fiction promised us in the world of tomorrow. Well, for a few brief moments this week we thought we held the future in our hands with the announcement video and website for HuvrTech: a real-live hoverboard.
With stars like Tony Hawk, rapper Schoolboy Q and even Christopher Lloyd (Back to the Future’s own Doc Brown) appearing in the video, it seemed like the Delorean-fueled fantasies of our childhood had come true.
Rebranding assignment for Sprott Shaw College recognized amongst the world’s best
Karacters Design Group’s work for Sprott Shaw College was honoured among one of the world’s most effective rebrands in the 2014 REBRAND 100 Global Awards. This highest recognition for excellence in brand repositioning underscores the impact of smart brand transformations, and is the first and only global program of its kind.
Anyone who knows me knows that I’m (still) a huge fan of the TV show, LOST. This was the kind of show that bred mega-fans, and a lot of that success was due to the crazy level of detail the show’s creators went to in order to engage these fans with elaborate online experiences and Easter egg hunts. The Xbox One team at Microsoft UK has succeeded in doing the same thing with their latest digital marketing campaign, “Glitch.”
Coca-Cola is well known for always spreading joy and happiness. So, when better to activate on this than on Valentine’s Day? If you haven’t seen it yet, Coca-Cola’s latest outdoor activation was an invisible vending machine that only became visible for couples passing by.
You can’t say we didn’t warn you! Less than a month ago, we took a look at a father’s idea to crowdsource the name for his daughter and how it quickly and hilariously backfired. You’ll also notice that we called out Lay’s and their most recent iteration of “Do Us A Flavour”, an online campaign that asks users to create what could be the next flavour of Lay’s Potato Chips.
Unsurprisingly, the Internet took over.
Virtual worlds are big and getting bigger: The world of Skyrim is just under 40 square kilometers. Grand Theft Auto V‘s map is 126 square kilometers. DayZ, a recently-released survival game, has a map size of about 230 square kilometers. Middle Earth, the fictional world of Tolkein’s Lord of the Rings saga, is about the size of the British Isles and has been recreated virtually.
The Super Bowl is typically the most-watched program of the year in Canada. Last year 7.3 million Canadians tuned into the game and a similar viewership is anticipated for Super Bowl XLVIII. Like many marketers, who bring their A-Game to the Super Bowl, McDonald’s Canada is using the opportunity to remind viewers of its “Our Food. Your Questions.” platform and share new content that helps combat one of the most prevalent myths regarding McDonald’s chicken production.
“Our Chicken. Your Questions.”
This week’s One Thing is User Experience Design. User Experience (UX) is a multidisciplinary practice focused on understanding how people use products, services, and technology. Modern Brands engage customers across multiple digital devices, meeting them wherever they are, whether computer, smartphone, tablet, kiosk, and increasingly, smart televisions and wearables. Through research, discovery, and design, UX practitioners help craft delightful and intuitive digital brand experiences, which in turn increases task completion and conversion rates.
The Seattle Space Needle site is an example of aligning how a website functions to people’s mental models. It features vertical upward scrolling that simulates how we might look at a real-world tall building from the ground. Keyless Mobile Check-In is an upcoming feature within Starwood Hotels’ mobile app that allows guests to bypass the check-in desk and unlock their hotel room with their smartphone. As the site says, “no extra baggage” is required – this is a great example of engaging users with the tools they are already using and making everyday experiences amazingly easy.