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DDB 10am One Thing: Be My Eyes

Has your milk gone sour? No problem – just read the label! Of course, the task becomes exponentially more difficult when reading isn’t an option. For the blind, even simple daily tasks can be difficult and time-consuming. Fortunately, a new smartphone app has a simple solution.

Be My Eyes is an app that connects the visually impaired with sighted “helpers” who can help them complete a given task. Blind users can ask for assistance using the app, and are connected with a sighted helper via a live video call – the helper can then verbally describe what they are seeing through the video feed to assist the blind individual with their issue.

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DDB 10am One Thing: Puppy Swap

Everyone loves puppies. The question is, does everyone love dogs? Puppies are tiny, cute, and cuddly. Dogs love to eat shoes, chew furniture, and have been known to eat an entire roast off the counter while their owners are entertaining their guests in another room on occasion. The Toronto Humane Society knows the difference all too well. Their facility is filled with pets that owners found too easy to give up on when it became too much “work.” To combat the far-too-common act of pet abandonment, they worked with GRIP Limited to produce the latest in tongue-in-cheek advertising.

Puppyswap went viral almost immediately. The website and accompanying video take potential pet owners who may not have considered the responsibility associated with the title, and rubs their noses in it. At the same time, it shines a light on all of the pets under their care that are desperate for a loving home. This form of satirical advertising seems to be growing in popularity - DDB’s tongue has also been firmly found in its cheek lately with the anti-party drug campaign Cookin’ with Mollly on behalf of Toronto Crime Stoppers.

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DDB 10am One Thing: Outernet’s Lantern

Outernet's Lantern

A device that can provide free Internet access anywhere in the world sounds too good to be true, but Outernet is hoping to hit the nail on the head with a successful crowd–funding initiative with the introduction of the Lantern. Unlike portable Internet devices we’ve seen before which survive on paid data plans like 3G USB sticks, the Lantern is a mobile device capable of delivering free internet anywhere, and it doubles up as a full storage library. The device connects to space satellite servers & receives radio signals that are converted into digital files (I.e., images, music, etc.) stored on the device itself.

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Fatality Map For Highways 63 and 881 Reinforces Safe Driving Behaviours

As two of the busiest routes to-and-from Alberta’s oil sands, Highway 63 and Highway 881 have seen hundreds of vehicle-related injuries and 183 fatalities over the past decade.  To make these highways safer, the Coalition for a Safer 63 and 881 recently launched the Fatality Map to help drivers self-assess their safe driving behaviours, Produced by DDB Canada’s Edmonton office, the new interactive tool allows users to virtually drive along these two routes and experience the hazards of these deadly highways.

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Audiophiles Exercise Their Ears For Sony’s Hi-Res Audio Experience

Sony Canada released the latest spot in its Get Your Ears Ready campaign aimed at encouraging Canadians to experience superior sound through Hi-Res audio. Just as HDTV revolutionized television viewing with its huge leap in picture quality, Hi-Res audio is doing the same for music.

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Fry Defender: The World’s First French Fry Security System

McDonald’s Canada is keeping their eyes on your fries

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The MAXIMUM MURAL from Canadian Tire

To help Canadian Tire introduce MAXIMUM, a new line of tools and accessories engineered for trades’ professionals, the retailer tasked Tribal Worldwide – Toronto with creating an awareness program that would heighten anticipation for the new products.

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Radar DDB 10am One Thing: NoPhone

It looks like a phone, is shaped like a phone and weighs as much as a phone does.  But it’s not a phone.  It’s a human pacifier.

The makers of noPhone have identified a portion of the population who has to have a connection with their smarthphone device at all times – these people would even prefer a dead phone to no phone connection. These people, as a byproduct of their phone addition, would obviously have trouble keeping focused at a dinner conversation, making eye contact during a meeting and may even be sleeping with their phone.

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Radar 10am One Thing – Don’t Touch My Dart

Following up on its high profile and successful Anchor Man partnership with Well Ferrell’s Ron Burgundy, Dodge is continuing to mine a rich vein of slightly subversive indie humour with a campaign featuring Hot Tub Time Machine’s Craig Robinson and New Girls’s Jake Johnson.

The three spots, available at donttouchmydart.com are funny, sure, but what caught our eye was the custom YouTube build featuring a seemingly never-ending scroll which encapsulates the same sense of humour as the videos. Embedding server side controls and JavaScript to trigger voice boards and animation makes for an engaging and interesting experience.

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Radar 10am One Thing: Motion in User Interface Design

More and more, motion is becoming a key part of digital experiences. Whether in native apps or on the web, motion softens the otherwise jarring transition between two states. It helps us understand how we are moving through an interface and also makes using a digital product or experience more fun.

Motion in user interface design doesn’t have to be extravagant. Subtle transitions and animations can delight users. The new StarWars.com features an example of a restrained use of motion. When viewed on a mobile device, the design features a ‘hamburger’ menu button that, when tapped, transitions to a pair of light sabres that form the ‘x’ close icon. These small niceties humanize digital experiences and more closely mirror the real world, where objects generally don’t jump from one state to another. For more examples of this sort of delightful User Experience, Use Your Interface is a site dedicated to cataloguing these ‘microanimations’.

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