On April 5, 2016, BCAA introduced BCAA Play Here, a multi-year, community investment initiative to protect kids in B.C. by rejuvenating play areas to make them safer and more enjoyable for children and their families. British Columbians are encouraged to nominate and later vote for a play space in need of an upgrade. At the end of the contest period, the winning play space will receive a revitalization worth up to $100,000.
Shawn Pettipas, BCAA’s Manager, Community Impact, explains, “We’re looking for play areas around the province that are in need of rejuvenation. It could be a park, a playground, a sporting facility or an after-school study area. If it’s a place where kids can spend their time and develop valuable life skills, we want to hear about how it can be improved to make it a safer, better place for kids to play.”
GO Transit, recently launched a cheeky new social campaign to spark consideration and conversations about etiquette amongst its riders. The regional public transit service asked 1000 GO riders via an online survey to share which etiquette violations grinds their gears most – and the following was identified:
- Feet on seats 67%
- Loud talking 60%
- Littering 56%
- Door blocking 52%
- Priority seat hogging 11%
This week, Tourism Nova Scotia unveiled a new marketing strategy and communications campaign that inspires travellers to discover all the great things the destination has to offer.
Running in key markets across Canada and northeastern United States, the new campaign is designed to help visitors visualize what they can do on a vacation to Nova Scotia.
DDB Edmonton most awarded agency three years running
Congratulations to the team at DDB Canada’s Edmonton office. On March 19, 2016, the agency’s top communications work earned DDB Canada 19 Advertising Club of Edmonton (ACE) Awards, making DDB the most-awarded agency at the annual competition for the third year in a row. For the past 37 years, the ACE Awards gala is where the Edmonton advertising community convenes to honour the best locally-produced creative work, while recognizing and rewarding the professionalism and entrepreneurial spirit of the industry.
Netflix’s original series, Daredevil is known for its elaborate fight scenes. To promote the launch of Season 2, Netflix is staging a new kind of fight driven by social media conversations about the season’s three main characters: Daredevil, Punisher and Elektra.
For the first time, BCLC (British Columbia Lottery Corporation) and OLG (Ontario Lottery and Gaming Corporation) have partnered with DDB Canada Vancouver to develop a new campaign, which aims to reposition the LOTTO MAX brand in each province. Targeting a 35 to 55-year-old audience, while still appealing to LOTTO MAX’s core players, the brand inspires people to dream big.
DDB Canada and Tribal Worldwide took home a gold, silver and bronze award at last night’s Canadian Advertising Success Stories (CASSIES) Award show that demonstrates performance by isolating the affect of advertising on a client’s business. DDB Canada Vancouver earned a CASSIES gold for its results-driven Stickboy campaign for the Vancouver Opera in the “Best Matching of Message to the Mediums” category.
The gold-winning campaign successfully doubled Vancouver Opera’s ticket sales by selling to new patrons. This exceeded the target and the prior season’s sales by almost 10 per cent. In terms of social conversation, Stickboy generated a 300 per cent increase over previous Vancouver Opera shows and its PR outreach generated 16 million impressions, including the front cover of Vancouver’s premiere arts & entertainment publication, the Georgia Straight, as well as international coverage from influential blogs such as PSFK and Fast Company. Stickboy and its marketing efforts not only reinvented the way Vancouver views opera, it catalyzed the country to embrace a modern form of this fine art with opera houses across Canada reaching out to organize a national tour of the show, generating a potential new revenue steam for Vancouver Opera and a new name for the company within the arts community.
Agency, its talent and clients earn top marks in annual industry creative report card
Strategy’s annual Creative Report Card is now available. Each year the magazine tallies major international, national and regional creative advertising and marketing effectiveness award shows to compile a scorecard of the brands, agencies and creative talent behind the year’s strongest communications work.
DDB Canada has been named one of British Columbia Top Employers in 2016. Now entering its 12th year, the annual competition organized by the editors of Canada’s Top 100 Employers recognizes leading BC-based organizations providing exceptional places to work by incorporating best practices in employment engagement programs, working conditions, training and skills development programs and other human resource benefits.