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Radar DDB 10am One Thing: Robot Printer

As rapidly as technology evolves and our gadgets become more portable and powerful, seemingly little has happened to our printers. They remain large, clunky, and definitely not mobile. Zuta Labs is looking to change this with the Mini Mobile Robotic Printer, a tiny printer that wheels itself around a piece of paper as it squirts ink.

Zuta Labs took the printer back to basics: simply a printhead running left and right over a moving paper. Everything else was considered extras to hold reservoirs of ink or toner, and large amounts of paper. They came to the realization that the printer doesn’t need to be any larger than your hand.

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Radar DDB 10am One Thing: Run An Empire

Some people love to exercise. For many others, the benefits are often outweighed by a severe lack of motivation when there are so many other things we would rather be doing; for myself, it’s Netflix and video games. So it’s no wonder that the digital age has brought with it a myriad of gadgets and apps aiming to digitally enhance fitness activities. Finding new and easy ways to help set goals, track progress, and in many cases make exercise more fun can be just what the unmotivated need to lead a more active lifestyle. Run an Empire may just be one of the best new fitness apps to help reach that goal.

Using the GPS in your mobile phone, Run an Empire is an alternate reality fitness app that tracks your progress as you head out into the world for a run, jog, or walk. Your goal is to make your way around a particular area – once you have made your way “around” it, you “capture” that area. But here’s where it gets tricky (and fun) – everyone who uses the app is doing the same on one global map. If someone else runs a route in your territory, they can steal it from you. The goal is to capture as much territory as you can, running the same route multiple times to reinforce your positions, or venturing out into new routes to gain new territory or steal chunks of land from other users. Much like earning a Mayorship in the check-in app Foursquare, Run an Empire uses friendly competition to encourage you to get out and run more, lest your territory be lost to another runner.

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DDB Edmonton earns the title of most-awarded agency at the ACE Awards

On Saturday, Edmonton’s marketing and advertising community gathered ringside in celebration of the 35th annual ACE Awards, a regional awards program that showcases outstanding creative work and recognizes the entrepreneurial spirit of the industry.

With over 400 competing entries, this year’s fight for great advertising was considered one of the toughest in the award show’s history; but DDB Canada Edmonton walked away a victor with two prestigious ACE Awards and 17 Awards of Distinction.

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Edmonton Tourism Invites Visitors #ExploreEdmonton

This week, Edmonton Tourism unveiled a new campaign and brand identity developed by DDB Canada Edmonton to raise awareness of the city as a great travel destination.

A brand audit conducted in 2013 confirmed that the majority of Edmonton’s visitors live in Alberta and neighbouring provinces. They typically opt short visits with a big focus on friends and family – in part because of a lack of awareness about all the unique experiences that Edmonton has to offer. Armed with this information, Edmonton Tourism set out to strengthen its relevance in the regional market with a fresh new approach.

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Radar DDB 10am One Thing: April Fool’s Day

Tuesday was April Fool’s Day or, as those of us who are immersed in digital culture call it, the worst day on the Internet. Every year it rolls around and every year we dread being fooled (and subsequently publicly shamed) by something is just too good to be true.

This year, AdWeek collected the best some of the pranks from brands that hit the internet which you can peruse at your pleasure below. Interestingly, Samsung and HTC, and Sam Adams and Stone both released the same pranks with tech-enabled gloves and helium-carbonated beer respectively.

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Find the right car for you on autoTRADER.ca

Have you ever bought something and discovered afterwards that it did not suit you or your lifestyle? Based on the idea of buyers’ remorse, autoTRADER.ca’s 2014 campaign focuses on the moments when people realize that they have the wrong vehicle for their needs, and it’s time to find a better fit.

With the largest online inventory available, autoTRADER.ca offers Canadian consumers the greatest choice in the car buying process.  Its unique suite of tools, like owner reviews, car comparisons and search alerts, help make autoTRADER.ca the better way, by alleviating the pressures of the process, helping consumers confidently make an informed purchase or sale.

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Frank Palmer celebrates 45 years of being in the business… and that’s no joke!

For those of you who know our chairman & CEO and resident prankster, Frank Palmer, you would know he is notorious for playing practical jokes. So, it should come as no surprise that the anniversary of when he joined the agency-world is fittingly on April Fool’s Day.

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Radar DDB 10am One Thing: Mad Things Happen

2014 has been a big year for Bud Light so far. Starting with this video, their #UpForWhatever campaign has been a great success and has captured the attention of millions. With March Madness season here, because they’re always up for whatever, Bud Light created a fun website experience to help college hoop lovers not miss a moment during the tournament.

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Project Radar: March Madness – Part 2

Upsets, upsets, upsets. Is your bracket completely broken? At this point, there is nobody left with a perfect bracket. The overall Yahoo! leader after the first weekend has 44 of 48 picks correct, which means that Warren Buffett’s $1 billion dollars is safe.

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Radar DDB 10am One Thing: Instagranny

Chronicling life events via digital and social media is common. What we hear less often is using social media to chronicle one’s death – which is what Zach Belden, the 18-year old grandson of “Grandma Betty” Simpson is doing.  Zach created an Instagram account shortly after learning his 80-year old Grandmother had been diagnosed with lung cancer and was not a candidate for either chemo or radiation. He was headed to college in a few months and wanted to remember his last days with his grandmother, share her spirit with the public and give her something new and different to experience in hopes of getting her mind off of the disease she was battling.  He succeeded.

Grandma Betty wakes up every morning and asks to see how many new followers she has and reads the thousands of well wishes that come in – helping her to stay focused on the positive rather than the fact that her days are becoming increasingly painful and difficult. Not only is this a positive experience for Grandma Betty and her family, End of Life experts are applauding this action as going through cancer at any age can be a very lonely time, one where people shy away from talking about death. What this has done is bring the conversation to the forefront to give Grandma Betty a greater level of emotional support, something patients at this stage desperately need.  We, as her followers, also get to share in the journey with the Simpson/Belden family and experience the charm and delight Grandma Betty brings to those around her.

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