The University of British Columbia (UBC) launched a bold, new brand campaign on April 21, 2016 that speaks to the vital contribution the university is making to B.C. and beyond.
On April 5, 2016, BCAA introduced BCAA Play Here, a multi-year, community investment initiative to protect kids in B.C. by rejuvenating play areas to make them safer and more enjoyable for children and their families. British Columbians are encouraged to nominate and later vote for a play space in need of an upgrade. At the end of the contest period, the winning play space will receive a revitalization worth up to $100,000.
Shawn Pettipas, BCAA’s Manager, Community Impact, explains, “We’re looking for play areas around the province that are in need of rejuvenation. It could be a park, a playground, a sporting facility or an after-school study area. If it’s a place where kids can spend their time and develop valuable life skills, we want to hear about how it can be improved to make it a safer, better place for kids to play.”
GO Transit, recently launched a cheeky new social campaign to spark consideration and conversations about etiquette amongst its riders. The regional public transit service asked 1000 GO riders via an online survey to share which etiquette violations grinds their gears most – and the following was identified:
- Feet on seats 67%
- Loud talking 60%
- Littering 56%
- Door blocking 52%
- Priority seat hogging 11%
Running in key markets across Canada and northeastern United States, the new campaign is designed to help visitors visualize what they can do on a vacation to Nova Scotia.
DDB Edmonton most awarded agency three years running
Congratulations to the team at DDB Canada’s Edmonton office. On March 19, 2016, the agency’s top communications work earned DDB Canada 19 Advertising Club of Edmonton (ACE) Awards, making DDB the most-awarded agency at the annual competition for the third year in a row. For the past 37 years, the ACE Awards gala is where the Edmonton advertising community convenes to honour the best locally-produced creative work, while recognizing and rewarding the professionalism and entrepreneurial spirit of the industry.
For the first time, BCLC (British Columbia Lottery Corporation) and OLG (Ontario Lottery and Gaming Corporation) have partnered with DDB Canada Vancouver to develop a new campaign, which aims to reposition the LOTTO MAX brand in each province. Targeting a 35 to 55-year-old audience, while still appealing to LOTTO MAX’s core players, the brand inspires people to dream big.